CHANGE ViSiON Launches Healthcare Marketing Subsidiary in Beijing to Support Japanese Companies

CHANGE ViSiON Launches Healthcare Marketing Subsidiary in Beijing

CHANGE ViSiON Inc., headquartered in Minato City, Tokyo, has officially launched a new subsidiary named御健未来（北京）科技発展有限公司, or CHANGE ViSiON Healthcare, in Beijing as of May 2025. This new venture aims to provide specialized marketing support for the pharmaceutical and health sectors, catering to the needs of Japanese companies looking to enter the burgeoning Chinese market.

The Need for Specialized Marketing Support

The Chinese market is experiencing rapid growth, driven by economic expansion and the government’s health initiative known as "Healthy China 2030." As a result, the demand for pharmaceuticals and health-related products has surged. However, many Japanese firms face high barriers to entry and compliance challenges, which often leads to disappointing results and limited brand awareness. CHANGE ViSiON addresses these challenges by leveraging deep connections within China that would be difficult to access through conventional routes.

Objectives of the New Subsidiary

御健未来 focuses on providing targeted marketing support designed to facilitate a smoother entry for Japanese products into the Chinese market. Their new service model is built upon three main strengths:

1. Collaboration with Reliable Local Projects
御健未来 has initiated the "Oral Health and Nutrition Promotion Project" in partnership with the China Red Cross Foundation. This project aligns with the national health strategy, allowing them to convey the reliability and benefits of Japanese products directly to local stakeholders, including the government and healthcare organizations.

2. Access to High-level Networks
The subsidiary aims to connect Japanese companies with key opinion leaders, government officials, healthcare executives, and influential media representatives—groups that are typically challenging to reach through traditional agency channels. This strategy ensures a more effective and substantial market penetration.

3. Hands-on Support for Execution
Unlike typical marketing services that focus solely on generating brand awareness or sales, CHANGE ViSiON Healthcare integrates companies into local initiatives. This unique approach helps in building brand trust and establishing sales channels through government and healthcare projects, setting new standards in cross-border e-commerce and collaboration.

Ideal Candidates for the New Service

The newly launched service is particularly beneficial for companies in the following categories:

- Those wishing to expand pharmaceutical, health food, or functional material products in China.
- Companies that have struggled to achieve satisfactory results with standard e-commerce or local sales strategies.
- Firms seeking a reputable and authoritative presence in the Chinese market.
- Organizations interested in participating in government and healthcare-related initiatives.

Expected Outcomes of the Service

Companies engaging with CHANGE ViSiON Healthcare can anticipate results such as:

- Participation in nationally recognized projects.
- Employing and showcasing products through government and healthcare platforms.
- Increased media exposure and social media traction, enhancing reliability and brand recognition.
- A rise in direct inquiries from local agents.
- Long-term foundation building for sales channels and brand trust.

Company Overview

CHANGE ViSiON Inc.

- CEO: Mitsuo Kishi
- Headquarters: 4F ACN Higashi Azabu Bldg, 1-12-5 Higashi Azabu, Minato City, Tokyo
- Established: December 2021
- Website: https://www.changevision.jp/

御健未来（北京）科技発展有限公司 (CHANGE ViSiON Healthcare)