#USA #Toyota #Plano, Texas #Concacaf Gold Cup #Football Passion

Toyota Gears Up for an Epic Summer

Toyota is set to ignite excitement this summer as the official automotive sponsor of the 2025 Concacaf Gold Cup, which commences on June 14. As soccer fans prepare to rally behind their favorite teams, Toyota is not just an onlooker but an active participant, showcasing the power and resilience of its Tundra, Tacoma, and 4Runner trucks. This event celebrates not only the thrill of the game but the indomitable spirit shared amongst soccer supporters.

Celebrating Passion and Community

The company’s campaign emphasizes the unwavering loyalty of fans, paralleling it with the durability and performance of Toyota trucks. Paul Doleshal, General Manager of Sports Marketing and Sponsorships at Toyota, believes that the Concacaf Gold Cup is a fitting tribute to the cultural significance of soccer, especially within Latino communities, where the sport embodies tradition, pride, and enduring passion. Doleshal stated, “This collaboration is a celebration of culture, community, and shared values.”

To channel the fervor of soccer fans, Toyota has enlisted three Mexican soccer legends to create vibrant social and digital content throughout the tournament. These icons will engage with fans through photo opportunities at selected matches, building a deeper connection with the audience:

• - Jared Borgetti – Celebrated as the second all-time scorer for the Mexican national team, he will appear on June 14 at Sofi Stadium, Inglewood, California.
• - Pavel Pardo – Known for his midfield prowess, he’ll be present on June 18 in Arlington, Texas at ATT Stadium.
• - Oribe Peralta – An Olympic gold medalist and forward, he will close the appearances on June 28 in Glendale, Arizona at State Farm Stadium.

Additionally, fans can look forward to an expansive fan zone at the tournament featuring the Toyota Football Club, offering exciting activities for soccer lovers of all ages. Attendees can enjoy vehicle exhibits, engaging games, live music, and giveaways. A highlight will be the chance to take photos with the mentioned soccer legends and the official Gold Cup trophy at selected venues.

Comprehensive Marketing Campaign

Toyota's marketing strategy includes a captivating television commercial that highlights the adventurous spirit and robust legacy of its truck lineup – Tundra, Tacoma, and 4Runner. The creative content will permeate digital and social platforms, alongside brand promotions at the matches to ensure maximum engagement. Elements of this sponsorship and creative endeavors have been orchestrated by Conill, Toyota’s Hispanic marketing partner.

This marks Toyota’s fifth consecutive stint as the official automotive sponsor of the Concacaf Gold Cup, a tournament showcasing the top 15 national teams from the Concacaf region, including guest team Saudi Arabia this year. Now in its 18th edition, the tournament runs from June 14 to July 6, spanning 14 stadiums across 11 U.S. and Canadian cities.

Soccer enthusiasts can catch all the tournament action by following Toyota Latino on Instagram and Facebook, as well as the official Concacaf Gold Cup Instagram.

About Toyota

For nearly 70 years, Toyota has been woven into the cultural fabric of North America, constantly innovating sustainable mobility solutions through its Toyota and Lexus brands and its 1,800 dealerships. The company directly employs around 64,000 people in North America, contributing significantly to the design, engineering, and production of nearly 49 million cars and trucks at its 14 manufacturing plants. Moreover, as of spring 2025, Toyota’s North Carolina plant will initiate the production of automotive batteries for electric vehicles, reinforcing its commitment to sustainability.

With more electric vehicles on the road than any other car manufacturer, Toyota currently offers 32 electric options. For more information on Toyota, visit Toyota Newsroom.