Carbliss Celebrates Remarkable Growth and Recognition with Hot Brand Award

Carbliss Wins the Wine & Spirits Hot Brand Award

In an impressive feat, Carbliss, a prominent name in the ready-to-drink (RTD) cocktail landscape, has clinched the esteemed Wine & Spirits Hot Brand Award for 2024. This accolade recognizes the company for its remarkable growth trajectory, achieving a record 108 million cans in sales projected for this year. This marks a staggering leap from the 52,000 cans sold just five years earlier in 2019, showcasing Carbliss’s dedication to defining a new standard in premium beverages.

The award comes on the heels of Carbliss’s remarkable performance in the competitive beverage market, meeting and exceeding the demanding criteria for the award. Over the past three years, the company has demonstrated unprecedented success, with an astonishing growth rate of 27,000%, securing its position as the fifth top canned RTD brand based on retail data over the past 13 weeks. Furthermore, they achieved a commendable 137% increase in the last year alone.

Adam Kroener, CEO and co-founder of Carbliss reflects, "When we first tried seltzers, we noted they had a sound nutritional profile but lacked flavor. This revelation prompted us to innovate, and that’s when we began developing vodka lemonades that were free of carbs and sugar. We identified a gap in the market and knew we could fill it with flavor-rich alternatives."

In its home state of Wisconsin, Carbliss has carved out an enviable market position, generating over $13 million in retail sales—surpassing the national leader by a significant margin. Boasting a steady growth, the brand has consistently established 1,000 to 1,500 new accounts monthly on both on-premise and off-premise channels. Spanning across 15 states, with notable dominance observed particularly in Wisconsin, Iowa, Minnesota, North Dakota, and South Dakota, Carbliss ranks as the leading RTD brand.

A unique aspect of Carbliss's approach is its dual-line strategy: offering both flavors and cocktails. Their cocktail line includes classics such as Moscow Mules, Mojitos, Palomas, and Margaritas, all characterized by zero carbohydrates, sugar, and only 100 calories at a 5% ABV. By focusing on natural flavors, Carbliss manages to attract a wide consumer base while ensuring a sophisticated handcrafted cocktail experience.

Kroener elaborates on the company's strategy, stating, "We engage with local markets through a backyard-to-backyard approach, in stark contrast to the common industry trend of wide and shallow market entry. This method anchors us deeply within communities, allowing us to outperform even the biggest names in RTD sales."

Looking ahead, Carbliss has laid out strategic plans for further expansion into additional states, maintaining their proven step-by-step market entry approach. This strategy aligns with their vision, as only 20% of the U.S. population is currently within their distribution range, signaling tremendous potential for growth.

Established in 2019 by Adam and Amanda Kroener, Carbliss has transcended its humble beginnings as a kitchen project to become one of America's most rapidly growing food and beverage companies. Recognized as #1 on Inc.'s 2024 list of the 5,000 fastest-growing private companies in the food and beverage sector, Carbliss showcases the potential of local entrepreneurial talent. As a veteran and woman-owned business, it has scaled dramatically, aspiring to maintain its level of quality and innovation while reaching a projected 108 million cans in sales.

Kroener remarks, "Our product is essentially a bartender’s handcrafted cocktail in a can, blending the beloved attributes of seltzers with our unique flavors. Success in markets like Wisconsin illustrates that consumers are increasingly seeking premium, full-flavored options without any compromise. We remain steadfast in our commitment to quality and community engagement as we continue to grow."

About Carbliss

Carbliss is renowned as America’s fastest-growing food and beverage brand, specializing in premium RTD cocktails that deliver exceptional flavor while being low-calorie. Founded in 2019 in Plymouth, Wisconsin by Adam and Amanda Kroener, the company has rapidly evolved from a small-scale home endeavor into a comprehensive national brand with presence in 15 states. Under the guidance of Adam Kroener, a celebrated CEO and U.S. Army veteran, Carbliss is poised to continue its revolution in the RTD market with an emphasis on innovation and community collaboration.

For more information, visit drinkcarbliss.com.