#Japan #dog food #Shinjuku #POCHI #RETRIEVER

POCHI Supports 'RETRIEVER Holiday! 2025 Autumn'

On November 22, the premium dog food manufacturer "POCHI," managed by Marketing Partners Inc. and headquartered in Shinjuku, Tokyo, participated as a sponsor at the event "RETRIEVER Holiday! 2025 Autumn by POCHI," organized by the specialized magazine "RETRIEVER." This magazine focuses on retriever breeds, including Golden Retrievers, Labradors, and Flat-coated Retrievers, and aims to bring together dog lovers for a day of fun and connection.

About the Event

The event took place under a clear blue sky, welcoming a total of 344 attendees along with 231 dogs, making it a resounding success. POCHI provided every participant with a complimentary voucher for a 1.8 kg bag of "POCHI Medium Large Breed 3 Types of Poultry," a complete nutritional food developed in collaboration with RETRIEVER. In addition, POCHI featured the "POCHI TASTING TABLE" booth where visitors could sample three out of five different types of treats, allowing them to explore dogs' flavor preferences. Attendees were also encouraged to capture memories at a designated photo spot featuring neck panels and video recording setups. Detailed reports from the event will be included in the January 2026 issue of "RETRIEVER," set to be released on December 12, 2025.

Tasting Booth and Photo Opportunities

• - POCHI TASTING TABLE: Guests enjoyed sampling various snacks.
• - Photo Spot: With neck panels, attendees could pose for keepsake photos.
• - Video Recording: Fun interview-style video shooting spots were available.

Photos courtesy of the RETRIEVER editorial team.

POCHI x RETRIEVER: A Journey Towards Happier Dogs

The project to create food that makes retrievers happy began from a reader survey conducted by "RETRIEVER" in November 2024. This initiative saw POCHI and RETRIEVER team up to incorporate feedback from readers through discussions addressing their questions and concerns about dog food. Their insights led to the development of the ideal dog food that would promote health while safeguarding their bellies and joints, ensuring that dinner time remains a delightful bonding period for families and their beloved retrievers. The outcome is the "POCHI Medium Large Breed 3 Types of Poultry," set to launch in October 2025.

• - More About POCHI Medium Large Breed

Sponsorship Insights

The collaboration between POCHI and "RETRIEVER" has been an ongoing effort to create happier food options for retrievers. By becoming a sponsor of "RETRIEVER Holiday!", POCHI aimed to establish a direct connection with readers and dog lovers, helping to enhance their understanding and appreciation of their products.

Closing Thoughts on POCHI

Since its inception in 1998, POCHI has championed the happiness of dogs through its carefully curated selection of premium dog food. Starting as a catalog from selected pet products worldwide, POCHI transitioned to focus exclusively on dog food, driven by a commitment to trustworthiness and transparent information.

Over the years, POCHI has expanded its offerings, launching unique products including its line of comprehensive nutritional foods designed to make mealtime enjoyable while meeting the dietary needs of various breeds and ages. Their efforts have also led to the successful launching of specialized therapeutic foods in recent years to address health concerns, ensuring all dogs can lead happy and healthy lives.

Developing a sense of community around their brand, POCHI's collaborations such as the one with "RETRIEVER", strive to give dogs a fulfilling experience centered around their health and happiness. To learn more about POCHI's offerings, visit their official website.