Strategic Partnership Announcement: FESA Collaborates with Athena Hepburn in Equestrian Sports
A New Chapter in Equestrian Sports
The Future of Equestrian Sport Alliance (FESA) is thrilled to announce its strategic partnership with Athena Hepburn, an internationally renowned dressage rider. This collaboration aims to embrace innovation in the equestrian world while addressing current challenges regarding animal welfare, sustainability, and social expectations.
About Athena Hepburn
Athena A. M. Hepburn is not just any athlete; she is a dedicated equestrian and trainer with a powerful background rooted in natural horsemanship, particularly the Parelli method. Her extensive training under notable professionals like Luis Lucio and Juan Matute has equipped her with unique insights. Combining behavioral psychology with effective communication techniques, she establishes strong and harmonious relationships with her equine partners.
Athena recently made headlines by winning the Copa del Rey in the Under-25 Grand Prix and securing first place at the 2025 Grand Prix of Madrid. Not only does she carry the prestigious name of her grandmother, the legendary Audrey Hepburn, but she is also redefining equestrian excellence through cultural awareness and a strong commitment to responsibility.
Aligning Missions
This collaboration aligns perfectly with FESA's mission to safeguard and promote the future of equestrian sports. Established in Geneva, FESA focuses on modernizing the sport and ensuring its resilience against current challenges. By integrating athlete insights and experiences, this partnership encourages a future-oriented dialogue on performance enhancement and equine well-being.
Athena’s Contribution
As a partner, Athena Hepburn will spearhead initiatives concentrating on high-performance sports and equine welfare. Her fluency in English, Spanish, Italian, and German allows her to engage with a diverse audience, making her an invaluable asset in fostering constructive dialogues within the equestrian community.
Athena expressed her enthusiasm, stating, "I am delighted to collaborate with FESA at such a pivotal moment for our sport. Contributing to collective action in support of equestrian sports and equine welfare is both a privilege and responsibility. It complements my professional life beautifully."
Shared Vision for the Future
_"Athena embodies the spirit of FESA as a dedicated athlete, credible and deeply connected to the realities of our sport,"_ FESA remarked, emphasizing the uniqueness of her perspective and dedication. This shared vision centers on building a more sustainable and responsible future for equestrian sports.
About FESA
The Future of Equestrian Sport Alliance brings together athletes, federations, scientists, and educational institutions to advocate for the ethical, social, and economic sustainability of equestrian sports. In a rapidly changing world, FESA stands at the forefront, ensuring that equestrian sports not only survive but thrive for generations to come.
As both FESA and Athena Hepburn embark on this exciting journey together, they invite all stakeholders in the equestrian community to join in shaping a sustainable and responsible future for the sport.