Kearney's 2027 Beauty Outlook Report Highlights Major Industry Shifts and Trends
Kearney's 2027 Beauty Outlook Report: A New Era for the Industry
On November 4, 2026, the global strategy and management consulting firm Kearney unveiled its comprehensive 2027 beauty outlook report, forecasting a transformative era for the beauty industry. As the market approaches a staggering $900 billion, Kearney's analysis reveals not only significant growth but also rapid shifts within the sector that beauty brands must navigate.
Expansion Beyond Products
Kearney emphasizes that beauty is no longer confined to products alone. In fact, the services sector is gradually outpacing product sales, contributing to more than 50% of global beauty expenditure. This transition is fueled by consumers increasingly seeking beauty solutions that extend into health and wellness. As noted by Tatiana Perim, a partner at Kearney,
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