#Japan #decarbonization #Fukuoka #SPOBY

Fostering a Green Future with 'SPOBY' in Fukuoka City

In a remarkable step toward reducing carbon emissions, Studio Spoby, located in the heart of Chuo Ward in Tokyo, has unveiled the latest feature of their decarbonization app, 'SPOBY'. Officially set to launch on April 28, 2025, this app is designed to visualize the volume of CO₂ reduced through the consumption of locally produced foods. This initiative aligns seamlessly with Fukuoka City's ambitious goal to achieve net-zero greenhouse gas emissions by 2040.

Simple Action, Profound Impact

The newly introduced feature promotes the concept of 'local production for local consumption'. Users can simply take a photograph of fresh food items and the app will determine if they are sourced locally, quantifying the reduced CO₂ emissions from transportation in grams. By engaging with this feature, users can earn decarbonization points, which can be exchanged for rewards, fostering continued participation in eco-friendly activities.

Embracing Local Benefits

Local consumption minimizes the environmental impact caused by long transport distances, thus contributing significantly to the reduction of greenhouse gas emissions. By choosing local produce, users also support the agricultural and economic vitality of the community. This self-sustaining cycle not only benefits the environment but also reinforces the local economy, making it an essential practice for sustainable living.

Engaging the Community

Fukuoka's 'Decarbonization Ekiden Project' encourages individuals to actively participate in environmental action through the use of the SPOBY app. Citizens, alongside employees from participating companies, connect through shared eco-friendly efforts, creating a collaborative approach to reduce carbon footprints. This community-driven initiative emphasizes the impact of individual choices and demonstrates how daily actions can significantly contribute to a sustainable society.

Transforming Eco-Consciousness

Facing the challenge of decarbonization might seem daunting, but the intuitive design of SPOBY makes it accessible. The app encourages users to witness the tangible impact of their lifestyle choices on CO₂ reductions. From promoting walking or cycling instead of driving, to using reusable bottles, SPOBY integrates easy-to-adopt actions into everyday life. By visualizing the results of their efforts, users can stay motivated and enjoy their journey toward a greener lifestyle.

Insights on the 'Decarbonization Ekiden Project'

Through the 'Decarbonization Ekiden Project', SPOBY aims to empower individuals to measure their contributions to carbon reduction in their daily lives. This initiative has also previously been introduced in Osaka and Hyogo Prefectures, with plans to expand to other regions like Aichi and Kyoto by 2025. Ultimately, the goal is to establish a nationwide movement that promotes sustainable living and decarbonization.

Project Overview

• - Project Name: Decarbonization Ekiden Fukuoka
• - Implementation Period: From March 2025 onwards
• - Participating Companies: Over 30 businesses in Fukuoka and neighboring areas
• - Objective: To achieve a decarbonized society through individual actions facilitated by the SPOBY app.
• - Project Website: Decon Ekiden

About Studio Spoby

Founded with the mission to promote behavioral change and resolve societal issues, Studio Spoby has been dedicated to combining health and decarbonization through the SPOBY app since May 2022. Designed as a social company, Studio Spoby emphasizes the importance of community engagement and cooperation in tackling global challenges.

In conclusion, the launch of the SPOBY app’s local consumption feature marks a revolutionary step toward building a more sustainable and eco-friendly Fukuoka City, proving that individual actions can lead to significant environmental benefits.