#United States #New York #partnerships #City Hive #Monika Figura

City Hive Promotes Monika Figura to Senior Director of Partnerships

City Hive, a leading technology platform for the alcohol industry, has announced the significant promotion of Monika Figura to the role of Senior Director of Partnerships. This strategic move is aimed at enhancing the company’s ecosystem, reinforcing its status as a pivotal player in the beverage alcohol retail market.

Monika Figura, who has been with City Hive since 2017, previously excelled as the Director of Customer Success. In that position, she was instrumental in executing strategies that enabled the company to scale dramatically, with annual sales surpassing $1 billion. Her vast experience will now be pivotal in leading the formation of robust strategic alliances, which are essential for navigating the complex array of digital tools that retailers currently rely upon.

The promotion reflects a crucial acknowledgment of the need for seamless integration across various platforms in the beverage alcohol sector. In her new capacity, Figura will be responsible for overseeing enterprise-level strategies and pinpointing opportunities in emerging markets to create value for all stakeholders within the three-tier distribution system.

In a statement regarding her elevation, Dr. Roi Kliper, CEO of City Hive, expressed that Monika has been a key driver in the organization’s growth, helping transition from a startup to a dominant industry leader. He emphasized that her deep understanding of retailer experiences is vital for ensuring that the company’s partnerships provide real, tangible value, beyond just technical integration.

Figura herself has articulated a clear vision for her new role. She emphasized the necessity of a cohesive technological ecosystem where every integration—from point-of-sale systems to payment processors—facilitates a smoother operation for retailers. Her goal is to enable stores to run efficiently while maintaining control and compliance with regulations.

Before joining City Hive, Figura accumulated valuable experience at Apple Inc., bringing a wealth of knowledge about premium consumer engagement into the B2B alcohol technology landscape.

Established in 2014, City Hive has positioned itself as a game-changer in the alcohol retail space, processing transactions exceeding $1 billion annually using innovative technology that maintains regulatory compliance. The company connects retailers, distributors, and suppliers through a comprehensive suite of tools designed to empower retailers, allowing them to modernize operations and enhance customer ownership.

With Monika Figura leading the charge in partnerships, City Hive is set to further solidify its digital backbone in the alcohol industry, reinforcing its commitment to ensuring that the future of beverage retail is both integrated and accessible.

As the market evolves, the role of strategic partnerships will become increasingly vital, and Figura’s expertise is expected to navigate the complexities and demands of a rapidly changing digital landscape successfully. This promotion is not just a career milestone for Figura—it represents a significant step forward for City Hive as it strives to enhance its technological framework for the benefit of all its partners.