Beko Expands Its 'Reduce-Refurbish-Recycle' Program to Boost Sustainability Across Europe
Beko, a leading name in the home appliance sector, has made a significant leap forward in its sustainability efforts by expanding its refurbishment program known as 'Reduce-Refurbish-Recycle.' This initiative revolves around transforming returned appliances into high-quality, second-life products, thereby minimizing waste and enhancing accessibility across Europe. In 2024 alone, Beko managed to refurbish over 114,000 appliances globally, thus affirming its commitment to reducing waste and maximizing resource efficiency.
The ethos behind this program is to ensure that appliances remain functional for longer, effectively adding value to both customers and the environment. Fatih Özkadı, Beko's Chief Sustainability, Quality and Customer Care Officer, states, "Refurbishment is about more than just fixing appliances; it’s about extending their life, reducing waste, and providing consumers with reliable, affordable products."
To support this initiative, Beko has invested heavily in advanced refurbishment centers strategically located in the UK, Italy, and Romania. These centers serve as hubs that process returned appliances, ensuring that they are repaired using original components and comply with strict safety standards before being reintroduced to the market. The company aims to make refurbished appliances available in more accessible outlets, thereby increasing consumer reach, especially in areas with higher demand.
Beko's refurbishment strategy not only contributes to the circular economy but also directly addresses consumer preferences for sustainable options. The refurbished appliances are sold at competitive prices, 10-30% lower than comparable new products, allowing more households to access essential appliances without sacrificing quality.
The centerpiece of Beko's refurbishment operations is the Peterborough center in the United Kingdom, which has achieved a significant milestone by operating with zero landfill waste since 2019. This facility houses over 100,000 spare parts and conducts quality audits on a substantial portion of refurbished products to maintain their integrity in safety and performance.
Looking beyond the UK, Beko's refurbishment efforts are gaining momentum throughout Europe. In Carinaro, Italy, the company has successfully refurbished appliances from various categories like washing machines, ovens, and dishwashers. This center provides affordable, refurbished options that resonate with the rising consumer desire for sustainable products. In Romania, Beko's goal is to reintegrate approximately 75% of eligible products, showcasing their commitment to systematic and repeatable circular operations tailored to individual market needs.
In alignment with the UN Sustainable Development Goals, Beko's sustainability communication strategy permits local teams to tailor their messaging while maintaining a broader vision for circularity on a continental scale. With a strong presence in over 55 countries and an employee base exceeding 50,000, Beko is well-positioned to lead on sustainability matters in the home appliance industry.
As the largest appliance manufacturer in Europe by market share, Beko recorded substantial growth with a consolidated revenue of €10.6 billion in 2024. The company's innovation is supported by 29 R&D and design centers worldwide, consisting of over 2,300 researchers and a portfolio of 4,500 international patents.
Notably, Beko has received accolades for its sustainability efforts, achieving top ratings in the Corporate Sustainability Assessment (CSA) by SP Global in the durable home goods sector for six consecutive years. Additionally, it has been featured in the Dow Jones Sustainability Index for the eighth year in a row, reinforcing its reputation as a trailblazer in sustainability within the appliance industry. As recognized by TIME Magazine, Beko was named the 17th most sustainable company in the world in 2025, highlighting its vision of 'Respecting the World, Respected Worldwide.'
In summary, Beko's commitment to extending the life of its products through its 'Reduce-Refurbish-Recycle' program not only addresses the growing consumer demand for sustainable options but also underlines the company's strategic investment in circular economy principles. This innovative approach paves the way for greater accessibility, sustainability, and value in the home appliance market.
The ethos behind this program is to ensure that appliances remain functional for longer, effectively adding value to both customers and the environment. Fatih Özkadı, Beko's Chief Sustainability, Quality and Customer Care Officer, states, "Refurbishment is about more than just fixing appliances; it’s about extending their life, reducing waste, and providing consumers with reliable, affordable products."
To support this initiative, Beko has invested heavily in advanced refurbishment centers strategically located in the UK, Italy, and Romania. These centers serve as hubs that process returned appliances, ensuring that they are repaired using original components and comply with strict safety standards before being reintroduced to the market. The company aims to make refurbished appliances available in more accessible outlets, thereby increasing consumer reach, especially in areas with higher demand.
Beko's refurbishment strategy not only contributes to the circular economy but also directly addresses consumer preferences for sustainable options. The refurbished appliances are sold at competitive prices, 10-30% lower than comparable new products, allowing more households to access essential appliances without sacrificing quality.
The centerpiece of Beko's refurbishment operations is the Peterborough center in the United Kingdom, which has achieved a significant milestone by operating with zero landfill waste since 2019. This facility houses over 100,000 spare parts and conducts quality audits on a substantial portion of refurbished products to maintain their integrity in safety and performance.
Looking beyond the UK, Beko's refurbishment efforts are gaining momentum throughout Europe. In Carinaro, Italy, the company has successfully refurbished appliances from various categories like washing machines, ovens, and dishwashers. This center provides affordable, refurbished options that resonate with the rising consumer desire for sustainable products. In Romania, Beko's goal is to reintegrate approximately 75% of eligible products, showcasing their commitment to systematic and repeatable circular operations tailored to individual market needs.
In alignment with the UN Sustainable Development Goals, Beko's sustainability communication strategy permits local teams to tailor their messaging while maintaining a broader vision for circularity on a continental scale. With a strong presence in over 55 countries and an employee base exceeding 50,000, Beko is well-positioned to lead on sustainability matters in the home appliance industry.
As the largest appliance manufacturer in Europe by market share, Beko recorded substantial growth with a consolidated revenue of €10.6 billion in 2024. The company's innovation is supported by 29 R&D and design centers worldwide, consisting of over 2,300 researchers and a portfolio of 4,500 international patents.
Notably, Beko has received accolades for its sustainability efforts, achieving top ratings in the Corporate Sustainability Assessment (CSA) by SP Global in the durable home goods sector for six consecutive years. Additionally, it has been featured in the Dow Jones Sustainability Index for the eighth year in a row, reinforcing its reputation as a trailblazer in sustainability within the appliance industry. As recognized by TIME Magazine, Beko was named the 17th most sustainable company in the world in 2025, highlighting its vision of 'Respecting the World, Respected Worldwide.'
In summary, Beko's commitment to extending the life of its products through its 'Reduce-Refurbish-Recycle' program not only addresses the growing consumer demand for sustainable options but also underlines the company's strategic investment in circular economy principles. This innovative approach paves the way for greater accessibility, sustainability, and value in the home appliance market.
Topics Consumer Products & Retail）
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