Cole Haan Launches GrandPrø Tennis 2.0, Redefining Lightweight Sneaker Performance

Cole Haan Launches GrandPrø Tennis 2.0: A Leap Towards Lightweight Innovation



Cole Haan has made a significant mark in the sneaker industry since its initial foray into this realm a decade ago with the launch of the original GrandPrø Tennis sneaker. Now, the brand is proud to present the GrandPrø Tennis 2.0, an evolution that builds upon its predecessor while introducing groundbreaking features that enhance the wearer's experience.

A Decade of Innovation



In 2016, Cole Haan transformed the classic leather court sneaker into a lightweight marvel. The original GrandPrø Tennis was celebrated for reducing excess bulk while simultaneously maximizing flexibility and comfort. This approach quickly became a cornerstone of Cole Haan's success in the sneaker segment, which now accounts for over 35% of their global footwear sales.

As the brand takes its next step with the GrandPrø Tennis 2.0, Scott Patt, the Chief Creative Officer, emphasizes the importance of this product as a testament to the brand's commitment to innovation. He states, “GrandPrø Tennis was a breakthrough for us 10 years ago. It proved that a classic court sneaker could be unbelievably light and comfortable without losing its style or substance.” With the new model, Patt expresses a vision that exists at the intersection of style and functionality, making it suitable for modern lifestyles.

FeatherFeel Cushioning Platform™



At the heart of the GrandPrø Tennis 2.0 is the innovative FeatherFeel Cushioning Platform™, designed to provide a uniquely lightweight experience thanks to rebalanced foam density. This new cushioning technology allows for an energetic feel underfoot while ensuring durability and dependable traction with its full rubber outsole. By honing in on customer feedback, Cole Haan creates a sneaker that promises not just comfort but style without compromise. Krissie Millan, the Chief Marketing Officer, notes that customers are looking for versatility and comfort in their footwear, and this update is crafted with that demand in mind.

Launch and Availability



As the brand commemorates the GrandPrø Tennis line’s ten-year anniversary, the initial drop will feature a classic white leather design accented with a green heel-tab and special anniversary branding. Following this release, more color options, including ivory, gold, and black, will be introduced. The launch campaign, titled “Feel Lighter Than Ever,” aims to showcase the refined craftsmanship of the sneakers along with their everyday versatility.

The retail price for the GrandPrø Tennis 2.0 falls between $150 and $170 USD, with availability commencing globally from December 31, exclusively on colehaan.com and select Cole Haan stores. Expanded distribution to other retail partners will follow in February 2026, with additional colorways set to debut in March 2026.

A Look Ahead



With the GrandPrø Tennis 2.0, Cole Haan continues to elevate its presence in the sneaker market by not only focusing on customer enjoyment but also paving the way for future enhancements in style and comfort. The new sneaker is more than just an update – it signifies the brand's engagement with a continuously changing market landscape that demands agility and responsiveness.

As consumers become increasingly health-conscious and active, the need for quality footwear becomes paramount. The GrandPrø Tennis 2.0 isn't just about making a fashion statement; it's about equipping the modern individual with the supportive and stylish footwear needed to navigate their daily lives effortlessly.

To discover the latest from Cole Haan, and to find a store near you, visit colehaan.com and embrace the evolution of your sneaker game like never before.

Topics Consumer Products & Retail)

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