Exciting Seasonal Pop-Up: Your Chance to Experience Yojiya's Latest Offerings in Tokyo

The Return of Yojiya's Pop-Up Shop in Tokyo

Starting this July, Yojiya, the renowned lifestyle brand from Kyoto, is set to launch its second seasonal pop-up shop, "Yojiya Flatt," at the first-floor event space of Hibiya Chanter in Chiyoda, Tokyo. This exciting event runs from July 19 to August 10, 2025, bringing a unique selection of seasonal skincare items and merchandise to visitors. Expect exclusive limited sets that feature an original ticket case, a popular item from last year's event, with quantities available only while supplies last.

Founded by the Yojiya Group, headquartered in Kyoto, the brand aims to become more than just a souvenir shop for tourists, but rather a beloved store for everyday use. Since the appointment of the fifth president, the company has been actively working on various initiatives to introduce Yojiya products to a wider audience outside Kyoto. This special pop-up shop is one such effort to cultivate a deeper connection with customers across Japan.

New Brand Image and Character Introduction

In a notable bid to refresh its brand, Yojiya announced a rebranding on March 26, 2025, introducing a new logo for the first time in 60 years. Alongside this transformation, a new corporate character named "Yoji-ko" was created, inspired by the traditional image depicted on their oil blotting paper. Yojiya strives to evolve from being merely a souvenir shop into a familiar brand that locals and tourists alike cherish.

Special Products and Campaigns

At the upcoming event, visitors can expect a wide range of offerings, including:

- Seasonal products such as refreshing skincare items
- Goods featuring the new character Yoji-ko
- Pouches, eco-bags, and more

In addition to the variety of products, the event features a series of exciting campaigns:

- ### Campaign 1: Limited Edition Theater Set

Available for 3,305 yen (tax included), this exclusive set includes:
- Soft towel handkerchief (Blue)
- Cooling facial sheets
- Yuzu Lipstick
- Round hand mirror (Large, Vermilion)
- Original ticket case (mini clear file)

This set is available only while supplies last, so don't miss the chance to grab this unique package!

- ### Campaign 2: Free Bath and Skincare Samples

Spend 3,000 yen (tax included) or more at the event, and receive a complimentary set of bath products. This includes the fragrant "Ofuro Jikan: Hana Honoka" bath soak and samples of the facial care product "su-ha" along with popular shampoo and conditioner samples.

- ### Campaign 3: Original Mobile Battery Giveaway

Customers who spend 7,000 yen or more will receive a stylish original mobile battery designed by Yojiya. The simple white battery features a cute hand mirror silhouette—perfect for on-the-go!

- ### Campaign 4: Unique Umbrella Marker

Guests who register for the official Yojiya app during the event will receive a special umbrella marker. It's a fun gift designed to help you keep track of your belongings in style!

Join us for this exciting event at Hibiya Chanter, where you can explore and purchase delightful seasonal products from Yojiya, participate in special campaigns, and experience the warmth of a brand that has been a part of Kyoto's culture for generations.