#Japan #Tokyo #Asian Market #retail trends #Gourica Marketing

Exploring Opportunities in the Asian Market

On May 29th, 2025, GOURICA MARKETING Inc. will host a webinar titled "Exploring Opportunities in the Asian Market: Retail Trends and Strategies." Held online from 12:00 PM to 1:00 PM JST, this session focuses specifically on the burgeoning retail sector in Thailand.

As many companies look to expand into Asia, rapid growth and increasing diversification explain why this region has become vital for business expansion. This webinar will provide an overview of the current retail market landscape across Asia, utilizing Thailand's case study to delve into the market size, trends, and future outlook. Participants will also receive practical tips and strategies to overcome challenges that Japanese companies may encounter when entering the Asian market.

Experts from GOURICA Marketing will guide attendees through the intricacies of this vital market, offering key insights to clarify the next steps in their business strategies. This session is ideal for:

• - Companies currently operating in or considering expansion into Asia
• - Individuals interested in the retail environment and in-store promotions abroad
• - Professionals involved in the FMCG (Fast-Moving Consumer Goods) sector

Event Details

Date & Time: May 29th, 2025, 12:00 PM - 1:00 PM JST
Location: Online (A participation link will be sent to those who register)
Presenters:

• - Vivien Cox, APAC Marketing Activation Consultant
• - Takaaki Haneda, Director at GOURICA Marketing’s Go-Insight Division

Vivien Cox brings over 20 years of experience in the print and print management sector, having worked with global clients like Unilever and L’Oréal. She manages large-scale projects across the APAC region, focusing on solutions that drive financial sustainability and tackle complex challenges amid a rapidly changing environment.

Takaaki Haneda has been with GOURICA Marketing since 2019, where he has engaged with over 200 manufacturers and retail companies and facilitated more than 50 test marketing initiatives. His mission is to enhance accuracy in strategic planning while contributing to revenue growth, reinforcing the concept of streamlining promotional activities.

About GOURICA MARKETING Inc.

Founded with a vision to create a more liberated and enriched world through human-centric rationalization, GOURICA Marketing is headquartered in Shibuya, Tokyo. The company provides services aimed at optimizing the supply chain associated with marketing materials, including catalogs, displays, and promotional items. Through their marketing department's digital transformation initiatives, they also support businesses in improving operational efficiency and optimizing marketing ROI through data analysis.

This webinar is a part of a new media initiative, "Retail Asia Close-Up," which aims to support Japanese companies in their global missions by delivering relevant market trend insights and success stories. More information and resources are available through their platform.

How to Register

To join the webinar, please register at: GOURICA Webinar Registration
Note: This event is free of charge, but prior registration is necessary. Please be aware that participants from competing companies are kindly requested to refrain from joining.

The Asian market's potential is vast; this webinar aims to equip you with the knowledge and insights to navigate it successfully.