#Japan #Tokyo #Real Estate #Galapagos #AIR Design

Galapagos Introduces New Package for Real Estate Advertising

Galapagos, a technology company known for its innovative solutions, has recently announced the launch of a new advertising package specifically tailored for the real estate industry. This package, entitled AIR Design, leverages AI technology to create high-quality advertising creatives that aim to maximize lead acquisition during the crucial initial sales phase.

Speed and Compliance: The New Advertising Package

In real estate sales, acquiring leads quickly during the initial phase is essential. Traditional advertising banner creation often takes between four to six weeks, which can lead to missed opportunities during critical launch times. The new AIR Design package promises to tackle this issue by delivering up to 50 types of creatives in as little as two months, significantly expediting the advertising process.

Furthermore, the real estate sector is often complicated by various advertising regulations, such as the Act Against Unjustifiable Premiums and Misleading Representations. Failure to comply with these laws can severely impact a business's reputation and legal standing. Galapagos addresses this concern by ensuring adherence to all relevant regulations while maintaining a swift creative production process.

Key Features of the New Package

The newly introduced real estate sales package allows clients to simply share property URLs. From there, a specialized team takes over with a streamlined approach that encompasses analysis, production, and compliance checks.

Using a property-focused large language model (LLM), the AI transforms property values into compelling text suggestions. Professional designers then use these suggestions to develop creatives based on various templates. This results in the production of still images, carousel ads, and more—up to 50 top-quality advertising pieces within a two-month period. Additionally, these creatives can be optimized for different platforms, potentially totaling up to 142 different assets, including simplified videos.

The package supports immediate submissions across major platforms such as Meta (Facebook/Instagram), X (formerly Twitter), Google, Yahoo!, and LINE, thus maximizing the reach during the initial selling phase.

Enhanced Value Proposition

One of the standout features of this package is its swift delivery of creatives, allowing advertisers to initiate campaigns within three weeks of signing up. This rapid turnaround is crucial for scenarios like new condominium launches, where the first month can make all the difference in achieving marketing goals.

Moreover, the package includes a four-tier review process involving both AI and human specialists, ensuring compliance with the complex regulations surrounding real estate advertising. This not only mitigates risk but also guarantees the delivery of safe and effective creatives.

By outsourcing the entire process—from analysis to production and delivery—real estate marketing teams can alleviate the burdens associated with creative development. This shift allows them to concentrate on more strategic aspects of their marketing efforts.

About AIR Design

AIR Design is a service designed to harness AI and data in the production and enhancement of web advertising creatives. A team of five professionals—including planners and designers—works closely with clients, enabling fundamental improvements that lead to increased sales and profits.

AI's capabilities in data collection and analysis contribute to the crafting of precise marketing strategies. With over 10,000 successful A/B tests as a foundation, the service aims to produce creatives with a high success rate. Their proprietary testing tool, AIR Connect, evaluates effectiveness based on actual revenue contributions, ensuring that improvements genuinely translate into better business outcomes.

About Galapagos

Established in March 2009, Galapagos is a tech company committed to revolutionizing the digital manufacturing industry. Their mission, "To make people more human through processes and technology," is reflected in their innovative products, including AIR Design and smartphone app development services.

Company Name: Galapagos Inc.
Location: 2-14, Kanda-Jimbocho, Chiyoda-ku, Tokyo, SP Jimbocho Bldg. 8F
CEO: Kenta Nakahira
Established: March 2009
* Capital: 50 million yen

For more information, visit the Galapagos Corporate Site and the Galapagos Recruitment Page.