#Japan #Tokyo #Dr.stretch #Nobitel #core balancing stretch

Nobitel Conference: A Milestone in Employee Engagement

Nobitel, renowned for its Dr.stretch brand, recently celebrated its 21st annual Nobitel Conference on May 21st. With over 270 locations worldwide and headquartered in Shinjuku, Tokyo, Nobitel has continually made strides in transforming workplace culture amid a changing corporate landscape.

This year, the conference showcased a significant highlight: the election of area managers. Touted as a groundbreaking approach, this election empowered employees to choose their leaders directly. In an age where dissatisfaction often stems from a disconnect between managers and team members, Nobitel's innovative approach ensures that employees have a voice in selecting those who lead them.

Four final candidates, chosen through a rigorous selection process, presented their visions and leadership styles to an audience of nearly 1,000 employees. Following the presentations, the entire staff, including executives, cast their votes to select the new area manager, thereby creating a sense of ownership and accountability in their leadership choices.

This participative election system not only enhances transparency but also significantly boosts employee engagement. By allowing team members to vote on their leaders, Nobitel fosters a collaborative environment that ultimately contributes to organizational strength. The newly elected leader, backed by the confidence of their peers, is likely to lead with a heightened sense of responsibility and enthusiasm.

In addition to the area manager election, the Nobitel Conference welcomed over 290 new graduates — the highest number to date for the 2025 intake — during the company’s new employee ceremony. Other program highlights included presentations by CEO Masahiro Kurokawa and an introduction of new officers and leaders, fostering an atmosphere of motivation and collaboration.

Looking Ahead to Future Conferences

The next Nobitel Conference is scheduled for late May 2026, with area manager election entries expected to begin in December 2025. This ensures a continual cycle of innovation and engagement within the organization.

What is Core Balance Stretch?

Dr.stretch distinguishes itself as an industry leader with over 270 locations, serving more than 800,000 visitors to date. Focused on enhancing physical wellness, Dr.stretch provides the unique Core Balance Stretch — scientifically developed techniques tailored to improve the health and performance of athletes and casual users alike. This method is a brainchild of Motoki Yamaguchi, a former body maintenance trainer for the Boston Red Sox, making high-level techniques accessible to everyone.

Currently, Dr.stretch collaborates with various professional sports teams including FC Tokyo, Yokohama FC, and the three-person basketball team TOKYO DIME, providing stretching solutions to both professional and amateur athletes. This commitment to promoting a culture of stretching aims to instill new health habits among the community and beyond.

Dr.stretch is hiring stretch trainers to support its expansion and further its vision of 'Greatly enlarging human potential.' Interested candidates are encouraged to apply through the Dr.stretch recruitment page.

Company Overview

• - Name: Nobitel Co., Ltd.
• - CEO: Masahiro Kurokawa
• - Location: 2F, Gran First Shinjuku Gyoen, 22-1 Daikyocho, Shinjuku, Tokyo
• - Established: October 1993
• - Capital: ¥3,905,059,995 (including capital reserve)
• - Employee Count: 1,658 (including part-time staff)
• - Business Activities: Physical fitness (Dr.stretch/WECLE), E-commerce, Travel & Hotel, Trainer development school
• - Official Website: Nobitel Corporate
• - Dr.stretch Website: Dr.stretch