Harley-Davidson Confirms CEO Search Process Amid Transition Plans

Harley-Davidson Confirms Ongoing CEO Search Process

Harley-Davidson, Inc. has recently announced that it is officially engaged in a search for a new Chief Executive Officer (CEO) as part of its succession planning. This decision follows current CEO Jochen Zeitz's expression of interest to retire in 2025, marking the end of a significant five-year tenure at the helm of the iconic motorcycle manufacturer.

The company confirmed this development on April 8, 2025, stating that the search was initiated in the fourth quarter of 2024 after retaining a prominent executive search firm to assist in the process. Zeitz will remain CEO until a suitable successor is found, ensuring a smooth and organized transition of leadership within the company.

Throughout his time as CEO, Zeitz has made substantial contributions to Harley-Davidson, including the development and implementation of the Hardwire strategic plan, which spans from 2021 to 2025. This five-year plan has been pivotal in rejuvenating the brand during particularly challenging operational periods in the company's history. The Board of Directors expressed deep gratitude for Zeitz's impactful leadership and his role in steering the company through turbulent times, reinforcing Harley-Davidson's position as a leader in the motorcycle industry.

Background on Harley-Davidson, Inc.

Founded in 1903, Harley-Davidson has established itself as a cornerstone in motorcycle culture. The company offers not only a range of distinctive and customizable motorcycles but also various accessories, riding gear, and apparel that embody the motorcycle lifestyle. Its commitment goes beyond just building machines; the company has a stronger mission — to stand for a timeless pursuit of adventure and freedom, aiming to be the most desirable motorcycle brand globally.

In addition to its motorcycle production, Harley-Davidson also boasts a financial services branch, providing riders with financing, insurance, and other programs designed to support their adventures on the road. Serving as a controlling entity of LiveWire Group, Inc., Harley-Davidson is also poised to make its mark in the electric vehicle sector. LiveWire Group, the first publicly traded all-electric motorcycle company in the United States, leverages Harley-Davidson's legacy as an agile disruptor and focuses on achieving elevated standards in urban adventure, aiming to become the leading electric motorcycle brand.

As the search for a new CEO continues, Harley-Davidson remains optimistic about its future trajectory. The company is set on maintaining its legendary status in the motorcycle industry, capitalizing on innovation and emotion to enrich the riding experience for enthusiasts worldwide. Interested parties and stakeholders alike will be keenly observing the forthcoming changes at the iconic brand, as they potentially signal a transformative phase for Harley-Davidson in the dynamic landscape of the automotive industry.

With a legacy spanning over a century, Harley-Davidson's journey is far from over. As it seeks the next leader to guide its strategic visions and values into the future, fans and riders eagerly await to see how the company will evolve and continue to foster a community centered around the freedom of the open road.

Learn more about Harley-Davidson and its plans for the future at harley-davidson.com and livewire.com.