#Japan #Tokyo #Ikebukuro #Abura Soba #Bura Bura

Bura Bura's Exciting New Location in Ikebukuro

On October 1, 2023, Bura Bura, a popular chain specializing in abura soba, will celebrate the grand opening of its newest branch in Ikebukuro. This location represents Bura Bura's initial footprint in the Ikebukuro area, extending its reach beyond its well-established locations in Shinjuku and Shibuya. Operated by Takaseki Foods based in Yokohama, Bura Bura has quickly captured the hearts of noodle lovers in Tokyo and Kanagawa, boasting a total of 16 outlets.

A Fresh Start with a City Twist

The Ikebukuro branch is not just another store; it’s an urban model integrating a complete redesign of its logo and interior. The establishment highlights the brand's mission as a modern dining hub while maintaining its tradition of embodying a festival atmosphere. The store's design incorporates rich colors of red and black, aiming to create a chic yet inviting environment for all customers.

Notably, the latest branch will showcase a lively ambiance reminiscent of a festival, making every dining experience feel like an event. With music inspired by traditional festival sounds, Bura Bura ensures that guests feel the joy of dining out.

Special Opening Deals

To commemorate its opening, Bura Bura will hold a limited-time promotional event on October 1 and 2. During this period, customers can enjoy their signature dish, the “Abura Soba (Soy Sauce)” in a special large size (300g) for just 500 yen (tax included). This limited-time offer is available until supplies last, making it a must-visit during the opening days!

Healthier No-Oil Soba Delight

Bura Bura’s abura soba is unique, offering a “mixed noodle” style devoid of soup. The noodles are crafted from premium wheat and konbu, combined with a low-temperature aging technique that gives them a chewy texture. The dish is completed with a specially blended sauce that uses high-quality soy sauce and refined oils traditionally used in upscale tempura. This results in a bowl that is flavorful yet not greasy, appealing to a broad audience across ages and preferences.

What Makes Bura Bura Special?

• - Pricing Structure: All sizes (Regular 150g, Large 225g, Special 300g) are available at the same price.
• - Topping Options: A variety of free toppings are offered, including chopped onions, garlic, fish powder, and a special blend of spicy seasoning.
• - Free Chicken Broth: Guests can savor a free chicken broth as a delicious way to conclude their meal.
• - Affordability: Menu items are priced between 800 to 900 yen, ensuring a wallet-friendly dining experience.

Future Expansion Plans

With its original location in Yokohama generating impressive monthly sales, Bura Bura’s growth trajectory looks promising. The main store recorded over 13 million yen in monthly sales, while the Shibuya branch achieved more than 8 million yen—demonstrating the brand’s explosive popularity.

As Bura Bura makes its debut in Ikebukuro, the company’s future plans include expanding further across the Kanto region while maintaining a local touch in their business approach.

Store Information

• - Name: Bura Bura Abura Soba Ikebukuro East Exit Shop
• - Location: 1-39-6 Higashi Ikebukuro, Toshima, Tokyo, 1st Floor
• - Google Map: Click Here
• - Access: 3-minute walk from JR Ikebukuro Station East Exit
• - Business Hours: 11:00 AM - 7:00 AM (Last Order 6:45 AM) (October 1 and 2 until 11 PM)
• - Closed: Open Daily
• - Seating: 19 seats (16 tatami units)
• - Contact Phone: 03-6822-0218 (please refrain from marketing calls)

Company Overview

• - Company: Takaseki Foods Co., Ltd.
• - Representative: President Hidenori Sekiya
• - Location: 2-12-11 Minami-Sakae, Nishi-ku, Yokohama
• - Website: Bura Bura Official
• - Instagram: Bura Bura Instagram
• - TikTok: Bura Bura TikTok

Conclusion

With its exciting offerings and community-focused approach, Bura Bura is set to become a beloved addition to Ikebukuro's vibrant dining scene. Be sure to visit and discover why this freshly opened location is expected to draw in noodle enthusiasts from all around!