#Japan #Tokyo #Big Data #Yahoo Data Solution #Sweet Trends

Forecasting Future Sweets: Insights from Yahoo Data Solution

In a recent report by LINE Yahoo, the company unveiled the top five sweets anticipated to gain popularity by 2025 through an in-depth analysis of search big data. This report is part of the ongoing efforts by LINE Yahoo's data solution service, which leverages online behavior trends to predict product successes. The latest addition to their tools is “DS.INSIGHT Trend,” an upgraded version launched in August 2023, allowing businesses to analyze big data effectively.

The Science Behind the Selections

The analysis was conducted using Yahoo's big data tools, specifically the “Product Trend Map,” designed to predict hit products more accurately. Since the end of 2022, LINE Yahoo has been releasing reports predicting various trends for the following year, and this latest report extends its insights into the world of confections.

Here are the sweets highlighted as the most promising for the upcoming year:

1. Swedish Candy

Originating from Sweden, this traditional treat is made with a soft, gummy-like texture and is known for its authentic fruity flavors. The popularity of Swedish candy surged in the U.S. via TikTok last year, and this trend is now capturing eyes globally. The sweet and colorful appearance, coupled with intriguing ASMR videos, makes it a hit for many candy lovers.

Forecast Period: January 1, 2024, to March 16, 2025.

2. Choco Marshmallow

While not explicitly defined in the report, the keyword “Haribo Choco Marshmallow” has been a hit in 2024, indicating a growing trend in this category. Several brands have begun launching their own versions, hinting at a budding genre within the industry. With Valentine's Day around the corner, a significant surge is expected in 2025.

Forecast Period: January 1, 2024, to March 16, 2025.

3. Anyoung Sand

This treat has become a favorite souvenir among travelers visiting South Korea. Sold exclusively at Paris Baguette in Incheon Airport, Anyoung Sand consists of crispy butter cookies filled with layers of caramel cream, butter cream, macadamia nuts, and perilla seeds. Positive word-of-mouth reviews have been helping its online search volume grow steadily.

Forecast Period: January 1, 2024, to March 16, 2025.

4. Peko-chan Milky Donuts

A new venture from Fujiya, Peko-chan Milky Donuts replicates the beloved milky flavor from their famous candies. Despite having fewer brick-and-mortar locations, these donuts have frequently been featured in the news and on TV, boosting consumer interest and leading to a call for more pop-up events in various locations.

Forecast Period: January 1, 2024, to March 16, 2025.

5. Peanut Queen

Peanut Queen is a premium Florentine sweet made from high-quality peanuts sourced from Chiba Prefecture. With a buttery base topped with caramel nougat and a blend of crunchy nuts, this sweet offers a rich taste experience. The interest in this product, launched by Peanut Factory in 2022, has been steadily increasing, and it is expected to grow significantly by 2025.

Forecast Period: January 1, 2024, to March 16, 2025.

These insights are a testament to the power of big data and its role in shaping consumer behavior and market trends. LINE Yahoo's continued dedication to illuminating these patterns ensures that businesses can adapt and thrive in an ever-changing marketplace.

For further details, the entire report is available at Yahoo Data Solution's note.

LINE Yahoo Data Solutions aims to harness the capabilities of big data while maximizing its value for society through various initiatives. This commitment not only aids businesses but also helps communities address their challenges effectively.