#USA #Summit #Neutrogena #Kenvue #OGX

Transforming Haircare: Neutrogena® and OGX® Innovations

Introduction

In a breakthrough that is set to change the landscape of haircare, Kenvue, the force behind Neutrogena® and OGX®, is pioneering innovations that merge skincare expertise with hair health. With nearly a century of knowledge in skincare, these new products showcase advanced techniques and scientifically-formulated solutions that are now addressing the specific needs of hair and scalp health.

The Concept of 'Skinification' in Haircare

The phrase “skinification of hair” has emerged as a trend in the beauty industry, and both Neutrogena® and OGX® are at the forefront of this movement. According to Andrew Stanleick, President of Kenvue Skin Health & Beauty, 82% of women believe superior hair growth is rooted in a healthy scalp. This emphasizes the importance of treating the scalp with the same care and attention as the skin on the face. Integrating advanced skincare technologies into haircare preparations, these brands aim to provide users with optimal scalp conditions, leading to stronger and healthier hair strands.

Product Highlights

Neutrogena® Hair Restore

Neutrogena® has launched the Hair Restore collection, which includes five products developed with dermatologists. This line transforms traditional haircare by introducing innovations that focus on scalp health and long-term hair growth.

1. Triple Action Scalp Cleanser: This powerful cleanser works in three ways; it exfoliates dead skin cells, removes buildup, and eliminates excess oil. Its built-in scrub applicator is designed to directly target the scalp, enhancing circulation during cleansing.
2. Advanced Growth Support Serum: Powered by innovative Micro-Peptide XP technology, this serum activates within the scalp to enhance hair density, resulting in up to 41% less shedding.
3. There are plans to conduct clinical studies to further confirm the efficacy of this collection and provide consumers with reliable insights on hair growth support.

The Neutrogena® Hair Restore system is currently available at Walmart and plans for expansion to other retailers early next year.

OGX® ProGrowth + Peptide

As the leading brand for hair repair, OGX® introduces the ProGrowth + Peptide system, developed by trichologists, to deliver fast results for hair thickness and fullness.

1. ProGrowth + Peptide Shampoo: This unique formulation includes mandelic acid, known for its gentle exfoliation properties, providing safe and effective daily cleansing.
2. ProGrowth + Peptide Serum: Incorporating the 9% Long7vity Complex™, this targeted serum fortifies hair follicles instantly and effectively, leading to noticeably thicker hair after just one application.
3. The collection also offers a new serum mist that nourishes the scalp, creating fuller-looking hair when used in conjunction with other products.

The Collaborative Vision

Both Neutrogena® and OGX® share a unified vision of merging beauty and science. These products, designed by experts, create accessible solutions that empower consumers. The brands utilize key skincare ingredients such as peptides—known for their skin benefits—to revolutionize scalp health and hair repair.

Conclusion

As these collections roll out this fall and achieve nationwide availability in 2026, Neutrogena® and OGX® are set to deliver effective, science-backed products that cater to consumer needs. With these innovations, consumers can look forward to improved hair and scalp health. For more details, consumers can visit neutrogena.com and ogxbeauty.com.

Kenvue, as a leader in consumer health, is dedicated to advancing skincare principles into everyday beauty routines. Their mission is grounded in providing reliable care and confidence through high-quality products, and these new launches are a testament to that commitment.