#AI Technology #Galapagos #AIR Design

Galapagos Enhances AI Advertisement Creation with AIR Design

In a groundbreaking development, Galapagos has announced significant enhancements to its AIR Design service, utilizing cutting-edge artificial intelligence to automate the production of web advertising banners and videos partially. This innovation streamlines the entire process from target analysis to copywriting, design, and video generation, thus allowing marketing teams to create compelling web ad creatives faster than ever before.

Addressing Challenges in Web Advertising

In the digital marketing landscape, crucial KPIs such as Customer Acquisition Cost (CPA) and Return on Advertising Spend (ROAS) are pivotal for business growth. Companies striving for advancement must test a variety of advertising creatives to unearth effective