#USA #Atlanta #Graphic Packaging #Michael Doss #Robbert Rietbroek

Leadership Transition at Graphic Packaging

In a significant move for the sustainable packaging industry, Graphic Packaging Holding Company has announced a key leadership transition. Effective January 1, 2026, Robbert Rietbroek will take on the pivotal role of President and Chief Executive Officer of the company. Rietbroek will succeed Michael P. Doss, who has played a crucial role in the company's growth and transformation over the past decade.

A New Era with Robbert Rietbroek

Robbert Rietbroek brings to Graphic Packaging an impressive background in global leadership, spanning more than 25 years within some of the world's largest consumer goods companies. Most recently, he served as the inaugural CEO of Primo Brands Corporation, a leading North American bottled water company, where he was instrumental in guiding the organization through a historic merger, thus enhancing its market position. Prior to that, Rietbroek held several leadership roles at PepsiCo, Kimberly-Clark, and Procter & Gamble, amassing a wealth of experience in driving growth and innovation across various regions, including Europe, South America, and Australia.

The announcement was made by Philip R. Martens, Chairman of the Board, who expressed confidence in Rietbroek's ability to steer the company toward its Vision 2030 objectives. According to Martens, Rietbroek's extensive experience in the consumer packaging industry will position him well to enhance organic growth and operational success.

Recognition of Michael P. Doss's Contributions

As Rietbroek steps into his new role, the Board of Directors took a moment to acknowledge the remarkable contributions made by Michael P. Doss throughout his tenure. Under Doss's leadership, Graphic Packaging has solidified its standing as an industry leader, with a focus on sustainable packaging solutions and innovation. Martens noted the lasting legacy Doss leaves behind, highlighting the successful expansion efforts in both U.S. and European markets and mentioning the groundbreaking investment in the state-of-the-art facility in Waco, Texas.

Reflecting on his time as CEO, Doss stated that it has been a privilege to lead the talented team at Graphic Packaging. He expressed his gratitude for the support of the employees and the transformative strategies implemented during his tenure. Doss also indicated that he believes this transition is timely, and he is confident in Rietbroek's abilities to build on the established foundation.

Looking Toward the Future

In his own remarks, Rietbroek noted his admiration for Graphic Packaging's commitment to sustainability and innovation in packaging solutions. He expressed excitement about joining the company during this critical time and aims to further drive the company's priorities outlined in the Vision 2030 plan. His leadership philosophy focuses on creating innovative solutions that benefit customers while minimizing the environmental impact.

With a strong commitment to sustainability at the core of its business model, Graphic Packaging stands at the forefront of the packaging industry. As Rietbroek prepares to take on the CEO role, the company is well-positioned to continue its mission of delivering value and sustainability to its stakeholders.

Conclusion

The leadership transition at Graphic Packaging marks a pivotal moment in the company’s history. As Robbert Rietbroek steps into his role as CEO, he will inherit a legacy of innovation and sustainability, with the expectation to elevate the company even further in its commitment to the environment and its customers. The industry will undoubtedly be watching closely as this new chapter unfolds, looking to see how Rietbroek's vision and direction will shape the future of Graphic Packaging.