#Japan #Minato, Tokyo #Authlete #TriBeC #Hirameki 7

TriBeC's Adoption of Authlete: Enhancing Connectivity for Small Businesses

TriBeC Inc., a leader in digital marketing support and DX platform services, has made headlines with its decision to integrate Authlete into its operations. This move aims to enhance the connectivity of third-party applications to its popular cloud service, Hirameki 7, thereby supporting small and medium-sized enterprises (SMEs) more effectively.

About Hirameki 7

Hirameki 7 boasts of over 37,000 cumulative users, positioning itself as an essential DX platform for SMEs. It serves to streamline a variety of business operations, including marketing, finance, and overall management, ultimately promoting corporate efficiency and improvement. By utilizing Hirameki 7, client companies can tackle multiple challenges associated with digital transformation in a unified manner, thus establishing a foundation for new business ventures.

The platform’s success necessitated an effective OAuth 2.0 server structure, leading TriBeC to adopt Authlete to facilitate seamless integration with third-party applications. The operational phase officially commenced in October 2025.

Purpose Behind Authlete Adoption

The integration of third-party applications within Hirameki 7 calls for an optimized user experience from app addition to consent confirmation, alongside a secure authorization flow powered by OAuth 2.0. Initially, TriBeC considered Amazon Cognito for user authentication; however, challenges in UI customization and OAuth settings flexibility emerged.

Alternative solutions such as Auth0 and the open-source authorization server Ory Hydra were weighed in the decision-making process. Nonetheless, Auth0 did not justify its cost-effectiveness while Ory Hydra posed significant operational burdens regarding database management, ultimately excluding both from consideration.

After extensive evaluation, TriBeC chose Authlete as the optimal solution.

Insights from TriBeC

According to Satoshi Kawana, Tech Lead at TriBeC's DX Platform Development Department, the main advantages of selecting Authlete included:

• - High development flexibility.
• - Significantly reduced operational burdens.
• - Compatibility with future expansion specifications.

The architecture of Authlete, operating entirely on the backend, allowed for the separation of user flow and OAuth processing, effectively optimizing user experience and ensuring secure API authorization. He noted, “Authlete serves as a well-balanced API authorization engine that supports our platform vision.”

Learn More About Success Stories

For additional use cases from various companies, visit our customer stories page on the TriBeC website.

About Authlete

Authlete specializes in simplifying and accelerating the implementation of OAuth 2.0 and OpenID Connect (OIDC) authorization systems through its web API. Developed by industry experts involved with international standards, Authlete has obtained OpenID certification, meeting advanced security specifications, including FAPI and CIBA, and accommodating the latest protocols such as OpenID for Verifiable Credentials Issuance. As such, Authlete's solutions are widely endorsed across a spectrum of applications, from startups and SMEs to large enterprises, including the financial sector, media, retail, technology companies, and consulting firms.