#United States #Austin #Light #embedded electricity

Light Secures $46 Million for Growth in Embedded Electricity Solutions

In an exciting development, Light, a pioneer in the realm of embedded electricity, has successfully raised $46 million in Series A funding. The funding round was primarily led by Matrix and included contributions from Activate Capital along with notable investors such as Spark Capital and Mischief. This recent capital injection brings Light's total funding to around $60 million, giving the company a capital base that exceeds $100 million when including its credit facilities. This move is pivotal as Light aims to scale its rapidly expanding partner ecosystem across the U.S.

The necessity for power solutions is growing, with U.S. electricity demand reaching unprecedented levels. The development of artificial intelligence infrastructures is catalyzing this growth, and residential electricity prices have surged nearly 40% over the past five years. As energy costs become a significant part of both household and business budgets, companies are realizing that owning the electricity relationship is crucial. Doing so not only drives sales but also deepens customer engagement and unlocks new revenue sources.

However, entering the electricity market can be daunting. Companies seeking to become electricity providers must navigate a complex landscape of licensing agreements, wholesale power procurement, risk management, billing systems, customer service, and grid integration— a process that frequently spans several years. Moreover, working solely with existing electricity providers leads to a lack of customized options, leaving many companies with a one-size-fits-all solution.

Light was established to spur innovation within this complex industry. With its modern API platform, businesses can launch tailored embedded electricity plans that align with their customer needs, all integrated into their existing offerings swiftly, sometimes in as quickly as two weeks. What's more, Light—as a regulated provider—manages all the intricate elements behind the scenes, from compliance and customer support to virtual power plant operations. This enables partners to offer electricity services without having to construct infrastructure from the ground up.

Currently, Light supports a diverse array of industries, including:

• - Real Estate and Proptech: Enabling the integration of electricity plans directly into the tenant onboarding process, thus facilitating easier move-ins while generating additional revenue.
• - Battery and Solar: Offering combined solutions that incorporate behind-the-meter systems, grid electricity service, and the advantages of Virtual Power Plants into a single, user-friendly product.
• - Mobility: Providing subscription-based electric vehicle charging plans that make energy costs predictable and promote sales of both EVs and chargers.
• - Fintech: Assisting customers in lowering their electricity costs, thereby providing savings that can enhance engagement levels.

According to Baker Shogry, co-founder and CEO of Light, "Every decade has introduced an infrastructure layer that has transformed how companies develop products and cater to customers, from software applications to embedded financial services. Electricity represents the next frontier of innovation." He believes that by breaking down barriers, Light allows any company to deliver customized electricity services with the same ease as they offer payment and financing options today.

The investment not only bolsters Light’s capabilities but also enhances its geographic reach. Key milestones include becoming a member of PJM, which is the largest wholesale electrical market in the U.S., laying the groundwork for expansion beyond Texas, starting with states like New Jersey, Pennsylvania, and Illinois. The company is also broadening its battery offerings, allowing partners to package home battery systems with electricity plans promoting backup power and greater grid resilience.

Light has ambitious plans to roll out its first electric vehicle-centric product, enabling partners to provide subscription-based charging plans linked to their solar buyback and traditional electricity offerings. Currently, Light's partner network comprises more than 30% of all U.S. residential solar sales, translating to over 500,000 homeowners and more than 1 million multi-family housing units. Some of its partners include recognized names like Palmetto, GoodLeap, and Emporia.

In the early months of 2026, 100% of new electricity brands launching in Texas opted to use Light's platform, a significant increase from over 70% in 2025. Additionally, the company has seen a remarkable 10-fold increase in run-rate revenue over a mere year. With headquarters in Austin, Light currently employs over 35 staff members and plans to more than double its workforce over the next year while continuing its commitment to product innovation and geographical expansion.

Light is redefining the way businesses can offer electricity, pushing the boundaries of what’s possible in the energy sector and positioning itself as a leader in embedded electricity solutions. The journey ahead promises not only challenges but immense opportunities for the businesses it serves and the communities that benefit from increased access to affordable and customized electricity solutions.