#United States #San Diego #Bumble Bee #Tuna Snackers #flavored tuna

Introducing Bumble Bee Snackers™

Bumble Bee Seafoods has recently made waves in the snack industry with an exciting new product, Bumble Bee Snackers™. These single-serve cans of flavored tuna are aimed at meeting the demands of today’s busy, health-conscious consumers. Andrew Choe, the CEO of Bumble Bee, stated, “People love flavored tuna, but not everyone wants a pouch. The simple solution—a flavored single serve can—we're excited to bring this to shelves.” This innovative approach seeks to enhance the experience of snacking by combining convenience with great taste, catering to millennials and anyone on the go.

Flavor Variety that Excites

The Bumble Bee Snackers™ product line features an array of six mouthwatering flavors that transform traditional tuna into a delightful snack option. Available flavors include:

• - Tuna Salad: A timeless classic, offering a taste of nostalgia.
• - Chunk Light Tuna: The traditional option for purists.
• - Sweet Heat: A deliciously tangy offering for those seeking a kick.
• - Thai Chili: A spicy blend that couples well with various dishes.
• - Lemon Pepper: A zesty delight that adds a refreshing twist.
• - Hickory Smoke: An aromatic option perfect for flavor enthusiasts.

Each of these flavors can be enjoyed straight from the can, paired with crackers or fresh vegetables, or used as a deliciously easy ingredient in salads, sandwiches, and wraps.

The Changing Landscape of Snacking

The principles shaping today’s snacking behaviors reflect a desire for convenience, flavor, and affordability. According to Jeremy Zavoral, Senior Director of Innovation Insights at Bumble Bee, “The way people snack has changed over the years. They want flavor, they want protein, they want it to be mindlessly easy, and it can't cost a fortune. Bumble Bee Snackers™ check every one of those boxes.”

No Mess, No Fuss

One of the standout features of Bumble Bee Snackers™ is their practicality. Each 3-ounce can is ready-to-eat, with premixed flavors that don’t require draining. This versatility makes them a fantastic option for any casual occasion or a quick meal on the go. Shoppers can easily stow them in a purse, backpack, or lunchbox, making them an ideal companion for picnics, road trips, or simply busy workdays.

Why Cans Over Pouches?

Traditionally, flavored tuna in the U.S. has been sold in pouches, but a significant 84% of consumers prefer tuna in cans. Why? Cans offer a superior snacking experience; they allow for easy access to the contents, minimize mess, and can even serve as a bowl for immediate consumption. Given their compact size, they are also easier to stack and organize in pantries, ensuring they are visible and accessible for when hunger strikes. Moreover, at an average retail price of just $1.39, Bumble Bee Snackers offer 20% more product compared to pouches, proving to be an economical choice for quality snacking.

Available Locations

Excited consumers can find Bumble Bee Snackers™ at numerous grocery retailers throughout the nation. They are available both in-store and online at popular retailers like Kroger, Albertsons, Ahold, Shoprite, and Amazon, with additional availability coming soon to Walmart, Publix, Harris Teeter, Dollar Tree, and Target.

About Bumble Bee Seafoods

With a legacy spanning over 125 years, Bumble Bee Seafoods is committed to delivering delicious, healthy, and affordable seafood products, all while striving to protect our oceans. Operated with the vision of connecting consumers with the rich bounty of the sea, Bumble Bee's innovations like the Tuna Snackers™ encapsulate their mission to redefine seafood experiences.

For more information about Bumble Bee and their diverse range of products, visit their official website at Bumble Bee Seafoods.