JTB Leverages Synergy!LEAD and Salesforce for Enhanced Customer Engagement

JTB Leverages Synergy!LEAD and Salesforce for Enhanced Engagement

In an impressive case study, JTB Corp has successfully transformed its customer engagement strategy by harnessing the power of Synergy!LEAD and Salesforce's Sales Cloud technology. This partnership has allowed JTB to drastically reduce the time needed for creating email distribution lists to almost zero, enabling the company to respond rapidly to customer needs. The result? An increased customer engagement level that sets a new standard in the travel and tourism industry.

Background of Synergy!LEAD Implementation

The corporate division of JTB had long faced significant challenges. Each department struggled with gathering customer information, which required extensive time in list creation, resulting in stale data and missed opportunities. Recognizing the need for a streamlined approach, JTB turned to Synergy!LEAD, a solution developed by Synergy Marketing Co., Ltd. This tool, integrated with Salesforce, transformed JTB’s ability to deliver tailored marketing emails swiftly.

Tailored Marketing with Enhanced Efficiency

With the adoption of Synergy!LEAD, the company could ensure that email campaigns were not only timely but also highly relevant to its clients. Teams could easily manage click data directly within Salesforce, allowing for quick feedback to sales personnel and consequently improving appointment acquisition rates. This integration has not only saved time but also significantly boosted the effectiveness of JTB's marketing strategies.

Insights from Salesforce Japan

Atsushi Urano, the Executive Officer and Head of Alliance Business at Salesforce Japan, emphasized the rapid evolution of AI and its impact on business environments today. He noted that businesses are increasingly seeking personalized customer experiences and automation. By integrating Salesforce’s Sales Cloud with Synergy!LEAD, JTB can swiftly adapt to changes and build a foundation for future growth. Urano expresses optimism about the value that will be created through ongoing initiatives.

Getting Started with Synergy!LEAD

For those interested in improving their customer engagement strategies, Synergy!LEAD is available for access through Salesforce's AppExchange. Here is the link to the application.

About JTB Corp

JTB is at the forefront of not only travel but also the creation of various forms of exchanges, including human flow, logistics, financial transactions, and the flow of information. They aim to provide customers with memorable and resonant experiences. Within their corporate division, JTB offers comprehensive solutions that span across travel, meetings, events, and more, combining diverse products and services to create a unique one-stop solution focusing on engagement.

Introduction to Synergy!LEAD

Synergy!LEAD is a user-friendly marketing and operational efficiency application that can be easily operated through Salesforce's management interface. Featuring intuitive functionality, it includes essential tools for marketing tasks such as form creation, email distribution, and web tracking. Each of these features can be selected individually and is charged on a usage basis, making it an attractive option for businesses.

With over a decade of proven experience, Synergy Marketing offers comprehensive support for the implementation and operation of Synergy!LEAD, as well as ongoing advice related to Salesforce and related business tasks.

Company Overview

At Synergy Marketing Co., Ltd., our mission is to enhance relationships between consumers and businesses by offering cutting-edge digital marketing experiences. We provide cloud systems, consulting services, operational support, and human resource training to promote sustained growth for our clients. Our approach to digital marketing is rooted in solving broader challenges, from customer understanding to strategic design, ensuring we comprehensively address the fundamental issues organizations face. Leveraging over 20 years of CRM market expertise, we are committed to proposing optimal next steps that lead to effective marketing outcomes.