#Japan #Tokyo #Ltd. #Medix #Ishiguro Co. #BtoB EC

Ishiguro Co., Ltd. and Their Financial Success

In an era where digital transformation is crucial for business resilience and growth, Ishiguro Co., Ltd. stands out as a prime example of a company successfully navigating this transition. Operating as a comprehensive plumbing equipment wholesaler, Ishiguro specializes in providing over 700,000 products ranging from valves and pipes to air conditioning and sanitary equipment sourced from over 600 manufacturers both domestically and internationally.

Overview of Marketing Support by Medix

Ishiguro partnered with Medix to revamp its emerging e-commerce (EC) operations, focusing on long-term strategies that ensure gradual yet steady progress towards their goals. Given the restrictions on initial investment for this new business venture, both organizations collaborated closely to formulate concrete action plans tailored to Ishiguro’s specific needs and internal dynamics.

The partnership yielded impressive results over three years; sales surged, and Return on Advertising Spend (ROAS) saw annual improvements. This success can be attributed to strategic measures that were systematically executed, simulated from the ideal outcomes envisioned three years after the project's initiation.

Key Components of Support

Medix provided a wide array of marketing activities designed to enhance Ishiguro's EC operations:

• - Development of an EC KPI tree establishing clear performance indicators.
• - Management of various web advertising campaigns and creative ad designs.
• - Utilization of Google Analytics 4 for website performance analysis.

Challenges Before Medix's Involvement

Prior to Medix's engagement, Ishiguro faced significant challenges in achieving sales growth through their EC business. The road to expand revenue was not clearly established:

• - There was a lack of concrete strategy proposals from the consulting firms previously engaged.
• - The company had historically relied on its strong sales force for revenue generation, leading to internal resistance against investing in the new EC venture.

Outcomes After Medix's Support

Following the introduction of Medix's strategies, Ishiguro witnessed transformative changes:

• - The action plans led to a substantial increase, with monthly sales growing approximately five times over the three-year period.
• - ROAS consistently improved year over year, affirming the effectiveness of the marketing strategies employed.
• - The new EC business began gaining recognition within Ishiguro, fostering greater internal support for continued investment and growth in this area.

Reasons for Choosing Medix as a Partner

One of the standout factors for Ishiguro's decision to collaborate with Medix was their realistic yet ambitious approach. Medix clearly communicated the long-term nature of the goals, addressing that achieving them within a year would be impractical. Instead, they offered a comprehensive, phased plan spanning across the first three years, breaking down achievable goals and strategies for each phase.

Conclusion

In summary, Ishiguro Co., Ltd.'s collaboration with Medix has become a cornerstone in their transition towards e-commerce and digital marketing success. By setting clear goals and systematically executing strategies aligned with those objectives, Ishiguro has not only enhanced their sales dramatically but also solidified the internal acceptance of their e-business efforts. For businesses aiming to replicate this success, the lessons learned from Ishiguro's experience can offer invaluable insights into the importance of well-structured long-term planning in the fast-evolving e-commerce landscape.