Infinity Agent Launches Revolutionary Lead Generation Platform 'Mugen ASP'

In a significant leap forward in digital marketing, Infinity Agent Co., Ltd., headquartered in Chiyoda, Tokyo, officially introduced its cutting-edge performance-based advertising platform, 'Mugen ASP.' This new platform is specifically designed to tackle the persistent challenges associated with traditional affiliate marketing, which often suffers from issues such as declining quality of leads and potential brand damage. By addressing these core concerns directly, Infinity Agent aims to provide a risk-free environment where advertisers can secure leads that significantly contribute to their business outcomes.

Background of 'Mugen ASP' Development

The landscape of digital marketing has become increasingly intricate and diverse, presenting numerous challenges for companies striving to acquire customers effectively. With the intensifying competition in search advertising and other tactics targeting the market's upper layers, sustaining ongoing growth has become significantly more difficult for businesses. In this environment, many recognize the necessity for a full-funnel approach that encompasses potential and semi-potential customer segments. However, due to the risks associated with inefficient advertising budgets and the potential devaluation of brand image from inadequate advertising placements, many companies remain hesitant to take effective action.

Traditional performance-based advertising methods, like affiliate marketing, offer a proven approach to increase lead generation while managing risk. Yet, consistent issues regarding the quality of affiliates lead to scenarios where brand images are damaged inadvertently, or the increase in low-quality leads fails to drive conversions. With a wealth of experience managing over 15 billion yen (approximately $150 million) in web advertising and supporting over 300 firms in lead acquisition, Infinity Agent has identified that these complications stem from structural mismatches in incentives between advertisers and affiliates. 'Mugen ASP' is formulated to confront this systemic issue head-on, establishing a platform where advertisers can pursue business growth with confidence.

Key Features of 'Mugen ASP'

'Mugen ASP' encompasses three primary characteristics that not only pursue results but also ensure the overall success of the advertiser's business:

1. Risk-Free Full-Funnel Strategy:
'Mugen ASP' operates on a completely results-based model, devoid of initial setup fees or monthly charges. This feature allows advertisers to entirely eliminate the risk of budget waste and launch marketing efforts targeting potential and semi-potential layers without incurring financial risk. Rather than fixating on short-term cost per acquisition (CPA), it facilitates the establishment of a stable long-term lead generation foundation.

2. High-Quality Conversion Leads:
The platform concentrates on lead businesses in high-value sectors such as real estate, finance, and human resources, which often have complex sales processes. By focusing on specialized fields, the insights on conversion (CV) and revenue generation gain integration throughout the platform. With a comprehensive understanding of effective targeting methods and compelling messaging, the platform directs media partners to secure high-quality leads that directly correlate with business profits, rather than just focusing on simple conversion numbers.

3. Rigorous Brand Safety Protocols:
Protecting brand value takes precedence, and 'Mugen ASP' implements a stringent management system. Utilizing AI and specialized teams to ensure adherence to relevant laws and regulations, such as the Premium Display Act, all advertising creatives undergo thorough vetting before release. Any results generated from unauthenticated creatives are rendered invalid, drastically reducing activities that could potentially undermine brand integrity.

Launch Campaign Announcement

In celebration of the formal launch of 'Mugen ASP,' a limited-time campaign will be offered, waiving the usual initial setup fee of 150,000 yen until September 30, 2025. Notably, there will be no agent margins, creative production fees, or consulting costs. This provides an excellent opportunity for companies to start their next-generation lead acquisition strategies with no risks involved.

Future Developments

Through 'Mugen ASP,' Infinity Agent aspires to support a larger array of companies in their marketing endeavors, contributing to sustainable business growth in the digital era. Looking ahead, the firm plans to expand its network of available solutions and strengthen data analysis capabilities tailored to specific industries, aiming to maximize the value provided to advertisers.

About Infinity Agent Co., Ltd.

Location:
1-8-19 Fujimi, Chiyoda, Tokyo, Japan, 102-0071
Established: May 15, 2015
CEO: Yuhei Okada
Loan Business Registration Number: Tokyo Governor No. (2) 31833
Real Estate Business Registration Number: Tokyo Governor No. (1) 106343
Affiliations: EO Tokyo Central
Corporate Website: Infinity Agent
Careers Website: Careers

Infinity Agent operates under the mission of unleashing infinite possibilities by leveraging sales and digital technologies, thereby creating value for clients. The company focuses on a comprehensive consulting model in digital marketing and seeks to drive digital transformation across industries, particularly in real estate and renovation through its digital marketing services.