#USA #New York #Clean Cult #Refillable Cleaning #Sustainable Home Care

Transforming Sustainable Home Care

Clean Cult, renowned for being the first company to package cleaning products in environmentally friendly paper-based cartons, is making waves in the household cleaning sector. With its new refillable cleaning system officially launching at Target, Clean Cult is set to reach hundreds of thousands of homes across the country. This move not only marks a significant expansion for Clean Cult but also highlights a growing trend toward sustainable home care solutions.

On May 7, 2025, Clean Cult announced its presence in up to 1,800 Target locations and on Target.com. This launch coincides with the company’s successful closure of a $5 million Series B funding round, a strategic investment designed to fuel nationwide growth.

The new product line at Target features 17 different stock-keeping units (SKUs) including hand soap, dish soap, laundry detergent, and all-purpose cleaner. Each product is housed in the company’s patented paper-based cartons and complemented by sleek, newly designed aluminum spray bottles. This redesign not only enhances visual appeal but also ensures clarity and communication of the product's sustainable components. The offerings are priced competitively with other leading natural cleaning brands, aiming to attract environmentally conscious consumers as well as those new to sustainable options.

Furthermore, Clean Cult is introducing three delightful new scents—Pink Grapefruit, Water Blossom, and Fresh Rain. Each scent has been meticulously crafted to enhance the sensory experience of home cleaning while aligning perfectly with the brand’s sophisticated new packaging.

Ryan Lupberger, CEO of Clean Cult, emphasized the importance of this partnership with Target, stating, "Target is where home care meets lifestyle, and now, it's where sustainability becomes second nature." This statement signifies a shift in consumer behavior as home cleanliness evolves into a more environmentally responsible practice.

The association with Target aligns with the retailer's broader sustainability goals as it works toward achieving zero waste to landfills across its U.S. operations by 2030. By featuring Clean Cult in its line-up, Target is not just introducing a new product but is also taking significant steps to influence consumer habits towards more sustainable options—without adding strain on their budgets.

In addition to its impressive retail expansion, Clean Cult has garnered substantial investment backing, including from well-known figures like Zac Efron and Kevin Hart. This renewed investor confidence underscores a growing belief in the brand’s potential to transform the cleaning industry in a meaningful way.

"Sustainable home care is no longer a niche category—it's a growth category," Lupberger noted, emphasizing that Clean Cult is not just another cleaning product but an innovator set to redefine industry standards. The substantial amount of funding will be utilized for further expansion both in stores and online, which will enhance Clean Cult's visibility and accessibility across the nation.

Founded in 2019, Clean Cult gained recognition for combating plastic waste in the cleaning industry by utilizing biodegradable ingredients and zero waste practices. Their unique packaging system allows for a 90% reduction in single-use plastic waste, marking a significant contribution towards environmental sustainability. Clean Cult is also certified Plastic Neutral by rePurpose Global and recognized as a leader in innovation within the eco-friendly cleaning space.

In conclusion, Clean Cult’s launch at Target represents a pivotal moment in the fight against plastic waste in everyday cleaning products. With a clear vision for the future of home cleaning and strong partnerships, Clean Cult is poised to lead the charge in making sustainable cleaning solutions accessible to all consumers across America. For more details on Clean Cult and its product offerings, visit Clean Cult's website or check your local Target store.