#Japan #Hiroshima #MoonSwatch #Bioceramic #OMEGA

MoonSwatch Tour Arrives in Hiroshima

The highly anticipated MoonSwatch Tour is here! On December 20th and 21st, 2025, it will make its memorable debut at the Sogo Hiroshima, located in the heart of Hiroshima City. Hosted by Swatch in collaboration with OMEGA, this tour aims to introduce the amazing Bioceramic MoonSwatch collection to a wider audience.

Sogo Hiroshima has long been a celebrated department store in the region since its establishment. It has consistently served as a hub for fashion, lifestyle, and culture in Hiroshima, embracing both tradition and innovation. This special event will allow fans and newcomers alike to immerse themselves in the enchanting world of MoonSwatch over two extraordinary days.

The Bioceramic MoonSwatch collection is not just a watch; it's a celebration of human achievements that reaches back to the historic moment of the moon landing. This innovative collection of chronographs merges the pioneering spirit of the OMEGA Speedmaster Moonwatch with the creative essence unique to Swatch. Each model is named after celestial bodies like the sun, moon, and planets, drawing inspiration from our very own solar system. Since its launch in 2022, this distinctive design and its compelling narrative have captivated watch enthusiasts around the globe.

What makes the MoonSwatch even more special is its exclusive availability in select Swatch stores across Japan, with no online purchasing option. This tour presents a rare opportunity for fans to experience the allure of this incredible collection in person.

As part of the tour, a vintage FIAT 500, born in the same year as the OMEGA Speedmaster—1957—will showcase the MoonSwatch as it travels across various locations. Starting from Swatch's headquarters in Biel, Switzerland, in the summer of 2022, the tour has explored regions within Japan that lack dedicated stores, making sure to reach diverse and vibrant locations.

MoonSwatch Tour Details @ Sogo Hiroshima

• - Venue: Sogo Hiroshima Main Building, 1st floor Special Venue (6-27 Motomachi, Naka-ku, Hiroshima)
• - Date: December 20 (Saturday) & 21 (Sunday), 2025
• - Time: 10:00 AM - 8:00 PM

Please note the following:

• - There will be no distribution of tickets; entry will be based on the order of arrival.
• - Purchases are limited to one item per person per day.
• - Please understand that the featured items may not all be available for sale.
• - As quantities are limited, sales will end once stocks run out, and desired colors may not be available.

Looking ahead, the exciting tour plans to surprise audiences with unexpected appearances and special events. For continuous updates, make sure to follow Swatch's official social media accounts, where all announcements will be shared, so you don’t miss out on this one-of-a-kind experience!

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What is MoonSwatch?

The Bioceramic MoonSwatch collection serves as an homage to the legendary OMEGA Speedmaster Moonwatch, which achieved the historic milestone of reaching the moon. Launched in 2022, this collection embodies the unique celestial charm of chronographs through Swatch’s innovative lens. Retaining the essence of the OMEGA Speedmaster Moonwatch, the MoonSwatch collection offers a refreshing twist infused with Swatch's distinctive energy.

Constantly releasing unique models and staying relevant in public discourse, Swatch continues to dazzle audiences around the globe. Through their innovative approach, they have evolved into a lifestyle icon that transcends traditional timepieces.

The Bioceramic material utilized in this collection is a patented blend developed by Swatch, one of the most groundbreaking composite materials in the watchmaking industry. Composed of two-thirds classic ceramic, typically found in luxury watches, and one-third bio-based material derived from castor oil, it exhibits a silk-like matte texture, durability, and unparalleled comfort.

About Swatch

Since its inception in 1983, Swatch has shaken up the watchmaking industry. The brand consistently delivers striking designs that mirror trends and maintains its position as a leading watchmaker while also being one of the most beloved brands worldwide. Swatch takes pride in being a manufacturer that regularly surprises its audience with new releases and special collections. It has actively engaged with the worlds of action sports, art, and music, embracing innovative thinking and action from the very beginning.

Don't miss the chance to experience the magic of the MoonSwatch Tour at Sogo Hiroshima!