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POWDERHOOD BREWING: A New Era of Craft Beers

POWDERHOOD BREWING is set to make waves in the craft beer scene, launching its innovative brand from the picturesque region of Niseko, Japan. The official launch event will be held on May 29, 2026, at the trendy dam pub located in Toranomon Hills, Tokyo, inviting beer enthusiasts to experience a fresh take on brewing inspired by the thrill of the snow-covered mountains.

The Vision Behind POWDERHOOD BREWING

Founded by Transit Group, POWDERHOOD BREWING emerges from a partnership with Transit Creative Co., Ltd., led by CEO Masaya Kimura, and Transit Operation Services Co., Ltd., under the leadership of Kenji Obou. This collaboration represents a commitment to quality and community, aiming to blend the exhilarating feelings associated with winter sports and outdoor adventures into each craft beer.

Nestled within the ALPEN NODE at Niseko Tokyu Grand Hirafu, the brand draws inspiration from the vibrant atmosphere of snow sports. Each beer developed by POWDERHOOD encapsulates the rush and energy that comes with skiing and snowboarding, promising unique flavors that thrill the palate.

The Launch Event at dam pub

On May 29, 2026, the launch event will kick off at dam pub, a brewery pub that embodies the spirit of connection between people and shared experiences. The event will feature a tasting of three exclusive craft beers, each specially paired with innovative dishes designed to complement the unique flavors of the beers. The exciting atmosphere and the opportunity to mingle with fellow craft beer lovers make this an event not to be missed.

Featured Beers

1. Air Borne (West Coast IPA / ABV 7.5%)
This IPA is characterized by a citrus aroma reminiscent of grapefruit, paired with a clean bitterness that defines the West Coast style.

2. First Track (Golden Ale / ABV 5.0%)
A refreshing golden ale with floral notes of white wine and peach, perfect for a light and sophisticated palate.

3. Gelande Magic (Hazy IPA / ABV 6.5%)
Bursting with tropical flavors of mango and lychee, this Hazy IPA is juicy yet finishes with a refreshing crispness.

Pairing Menus

To enhance the tasting experience, each beer will be paired with curated dishes:

• - Air Borne paired with Avocado Cheddar Bacon Puff Pastry - Inspired by snowboarding tricks, this dish pairs well with the IPA's bitterness.
• - First Track paired with Fried Broad Beans and Shrimp in Kataifi - Celebrating fresh tracks in untouched snow, this dish offers a delightful feast for the senses.
• - Gelande Magic paired with Spicy Curry and Mango Savory Cake - This surprising dish complements the Hazy IPA, embodying the magic of the slopes.

Event Details

• - Date: May 29, 2026
• - Time: 17:00 Open
• - Venue: dam pub, Toranomon Hills, B1F, 1-17-1 Toranomon, Minato City, Tokyo
• - Specials: Each of the three craft beers will be available at a limited price of 500 yen (tax included), alongside exclusive pairing menus crafted to enhance the taste experience.

Join us for this exciting launch event and take the first step into the world of POWDERHOOD BREWING, where thrilling flavors await you on a journey inspired by the spirit of Niseko. Don’t miss out on this unique opportunity to celebrate and connect over great craft beers!

For more information, visit: POWDERHOOD Website
Follow us on Instagram: @powderhood_niseko