#Japan #Tokyo #Collagen Market #Lotte #Uru Up Collagen

Celebrating 20 Years with Lotte's New Release

Lotte Corporation is set to launch its latest innovation, the `Uru Up Collagen`, nationwide on August 25, 2025. This product celebrates two decades of Lotte's presence in the collagen market, promising a fresh and delightful way to consume collagen effortlessly. Utilizing Lotte’s unique vacuum clear manufacturing process, `Uru Up Collagen` reduces the typical odor associated with collagen, ensuring that it can easily blend into beverages and recipes without compromising flavor.

Product Highlights

`Uru Up Collagen` is formulated to provide a convenient and enjoyable collagen intake, boasting:

• - Low Molecular Collagen Peptides: Each serving (6.6g) contains an impressive 5,000mg of low molecular collagen, making it easier for the body to absorb.
• - Additional Nutrients: The powder includes Vitamin C, Placenta Extract, and Job’s Tears Extract, which can offer added benefits for skin health and vitality.
• - Easy to Mix: The granulated form dissolves effortlessly in cold drinks such as coffee and milk, as well as warm soups and yogurts, creating a refreshing experience.

Unique Manufacturing Process

Lotte’s proprietary vacuum clear manufacturing process is an innovative method that involves heating collagen peptide solutions with high-temperature steam and then rapidly reducing the pressure. This technique efficiently removes any unpleasant odors that are characteristic of collagen products, creating a cleaner and more appealing taste profile.

Wellness Focus

According to Ryoha Nakayama from Lotte’s Wellness Sales Department, “Lotte is thrilled to celebrate 20 years in the collagen market. The demand for collagen powder has been rising steadily, particularly among individuals aged 40 and above. However, we see significant potential in attracting younger consumers, especially those in their late 20s and early 30s.” The revamped formulation aims to enhance the enjoyment of both beverages and meals while appealing to a broader audience.

A Taste to Remember

With the newly redesigned packaging that enhances its visual appeal and usage suggestions, Lotte hopes to entice both loyal customers and those new to collagen supplements. The company will provide recommended recipes on its official website starting at midnight on August 25, encouraging consumers to explore different ways to incorporate `Uru Up Collagen` into their diets.

Lotte urges everyone to experience a lifestyle filled with vitality and radiance with `Uru Up Collagen`. The product will be readily available at various retailers nationwide, with an anticipated price point of approximately ¥1,726 (including tax).

Conclusion

With its launch just around the corner, `Uru Up Collagen` promises to redefine how consumers perceive collagen intake. Lotte is excited to continue its journey in the wellness industry, celebrating both its legacy and the future. Don’t miss out—be sure to check out the product at your nearest store!

For more details, visit Lotte's official website.