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Kelley Blue Book Teams Up with Experian

In a rapidly evolving automotive market, the importance of making informed car buying choices has never been greater. Recognizing this, Kelley Blue Book, the trusted resource for automotive valuations, has announced an exciting partnership with Experian, a leading global data and technology company. This collaboration aims to enhance the vehicle purchasing experience for customers by integrating detailed vehicle history reports directly from Experian into Kelley Blue Book's and Autotrader's platforms.

The newly co-branded AutoCheck® vehicle history reports will be prominently featured on both KBB.com and Autotrader.com, marking a significant step toward providing consumers with essential information to facilitate informed decision-making. These reports not only combine the renowned credibility of Kelley Blue Book but also offer in-depth insights provided by Experian, adding a layer of reliability that buyers can trust.

The Importance of Vehicle History Reports

As competition in the automotive marketplace intensifies, transparency becomes crucial. Buyers need assurance that the vehicles they're considering are not only reliable but come with comprehensive histories that inform their choices. The integration of Experian’s proprietary AutoCheck Score within the vehicle reports offers a quick reference point for assessing predicted reliability, helping buyers feel secure in their choices.

Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive, emphasizes the significance of this partnership: "With proprietary auction data backed by Kelley Blue Book, dealerships can gain a vital edge in buying and selling inventory. In today's market, having detailed, transparent information is paramount for both consumers and dealers."

This collaboration will inevitably foster deeper engagement from potential buyers, as dealerships can now present potential customers with detailed vehicle histories that inspire trust and confidence. The shift toward providing more data-driven insights is likely to raise engagement levels significantly, allowing for easier comparisons across different vehicle models currently available in the market.

Enhanced Dealer Benefits

Dealerships partnering with Kelley Blue Book and Experian will also witness increased lead conversions due to the more comprehensive vehicle information available to buyers. According to preliminary data, free vehicle history reports can drive a staggering 44% more lead conversions on Autotrader vehicle detail pages compared to competitors. This finding underscores the value of having easily accessible and transparent information at the customers’ fingertips.

Robert Granados, President of Experian Automotive, reflects on the changes in consumer behavior, stating, "Researching and comparing vehicle listings plays a critical role in the used car buying experience. Nearly every in-market shopper is seeking as much information as they can find to help them select the best vehicle for their needs. By partnering with Kelley Blue Book, we are directly empowering consumers with the information they require to make informed purchases."

A Legacy of Trust and Innovation

Founded in 1926, Kelley Blue Book has established itself as the industry standard for vehicle valuation and information, setting itself apart as a reliable resource for consumers and automotive professionals alike. The collaboration with Experian speaks to its ongoing commitment to innovation and consumer empowerment.

By leveraging Kelley Blue Book's reputation and Experian's advanced data analytics, this partnership is set to redefine vehicle history transparency for consumers, ensuring that they can make the best decisions possible during their car buying journey.

As more buyers enter the automotive space, having accurate, trustworthy data available can lead to more confident decisions, ultimately benefiting not just individual buyers, but also dealerships eager to meet consumer needs in an increasingly transparent marketplace.

For more information about the Experian AutoCheck vehicle history reports provided by Kelley Blue Book, interested individuals or dealers can reach out to their Kelley Blue Book or Autotrader sales representatives. This collaboration represents a win-win for all parties involved, enhancing the car-buying experience through trust and transparency.