#Japan #Tokyo #TikTok Shop #ABITOKYO #Enyan Channel

Enyan Channel Tops TikTok Shop's GMV Rankings

In an impressive achievement within the world of live commerce, the Enyan Channel has recently secured the top position in the GMV (Gross Merchandise Value) rankings during TikTok Shop's annual event, the Tokutoku Winter Festival. This event took place from December 22 to December 29, 2025, and was organized by S Holdings, a company based in Shinagawa, Tokyo, founded by CEO Enyan Eishin. The success of the Enyan Channel highlights the potential of live shopping experiences in an ever-evolving digital marketplace.

Overview of Tokutoku Winter Festival

The Tokutoku Winter Festival represents a significant end-of-year sales event hosted by TikTok Shop, bringing together numerous brands and content creators in an exciting marketplace. The Enyan Channel marked the occasion with a series of innovative live commerce strategies, aiming to express gratitude to its loyal audience through a grand “Final Year Appreciation Festival.” Over the eight days of this bustling event, the channel featured an astounding 164 hours of live broadcasts, designed to engage customers at any hour of the day through a 24-hour continuous streaming format.

The Live Commerce Strategy Behind Success

The impressive GMV ranking was not the result of a single campaign but rather a well-orchestrated integration of various elements in live commerce design. The channel offered exclusive ABITOKYO original products and special price bundles available only during the live streams to entice immediate purchasing from viewers. Furthermore, partnerships with well-known brands such as ReFa, UCC, FUNNY ELVES, and Ya-man created a trustworthy and reassuring shopping environment, particularly beneficial for first-time viewers.

The channel also aimed for a genre-diverse product range, including apparel, cosmetics, foods, and electronic goods. This diverse selection caters to a wide audience, enhancing viewer retention and increasing engagement. By considering viewer behavior and the competitive landscape in its broadcast planning, the Enyan Channel motivated viewers to make purchases, thereby maximizing sales opportunities.

Introducing the Enyan Channel

The Enyan Channel not only encompasses beauty products and health supplements but also focuses on supporting regional revitalization projects. The channel promotes specialty products from various regions, such as Miyagi and Mie Prefectures, through live commerce initiatives, contributing to local community support and development. More than just a shopping platform, the Enyan Channel aspires to bridge the gap between consumers and unique regional goods, creating a fascinating blend of commerce and culture.

About S Holdings

Founded in May 2012, S Holdings operates various businesses including live commerce, brand management, and the development of AI and IT systems. Headquartered in Tokyo, the company remains dedicated to crafting exceptional consumer experiences that intertwine the daily lives of individuals with innovative technologies for a brighter future. For media inquiries or to explore opportunities for interviews and behind-the-scenes access, interested parties can reach out to the public relations team at S Holdings.

For further exploration, check out the Enyan Channel and its offerings:
Enyan Channel on TikTok
ABITOKYO Channel
* Miporin Channel

Conclusion

The success of the Enyan Channel in the GMV rankings during the Tokutoku Winter Festival showcases the power of innovative live commerce strategies and strategic collaborations. As user engagement continues to evolve in the digital age, the intersection of entertainment and shopping provides a fertile ground for growth and creativity in the retail landscape.