Hotice and CLUB CLUB Form Strategic Alliance for Innovative Campaigns

Hotice and CLUB CLUB Join Forces

In a significant move for the marketing landscape, Hotice, a global influencer marketing company located in Shibuya, Tokyo, has announced a capital and operational partnership with CLUB CLUB, a firm specializing in creative support drinks, event production, and video creation. This collaboration, effective from October 6, 2025, aims to deliver a cohesive and enriching experience through innovative campaigns that integrate both event execution and influencer engagement.

Background and Objectives of the Partnership

As digital marketing continues to evolve, especially with the rise of social media, companies face the challenge of achieving impactful brand experiences in physical settings while effectively disseminating this through online channels. Traditionally, brands have relied on disjointed efforts, where events and influencer activities were handled by separate entities, leading to inconsistencies and delays.

This new partnership between Hotice and CLUB CLUB addresses these significant challenges by establishing a streamlined process where event production and influencer casting are connected under a unified strategy. By deeply embedding the campaign concept into the influencer community, the partnership aspires to achieve a higher level of execution and measurable success.

Moreover, the collaboration is expected to enhance flexibility and responsiveness, enabling both companies to adeptly handle smaller events and projects with tight deadlines, thus meeting the diverse and evolving needs of their clientele.

Details of Collaboration

The partnership will focus on several key areas:

- Joint planning and execution of events combined with influencer initiatives.
- Leveraging synergies for new customer acquisition through collaborative sales efforts.
- Development of exclusive offerings for clients, integrating insights from both organizations.

The companies are poised to launch global brand events in Japan, significantly enhancing Hotice's presence in the event management sector, alongside launching integrated campaigns utilizing influencers.

Leadership Comments

Zhao Wu-ki, CEO of Hotice, expressed his enthusiasm regarding the partnership, stating, "I am genuinely thrilled about collaborating with like-minded partners. Our cultures align closely, which will allow our teams to naturally blend and co-create new value. Hotice has always challenged how to effectively communicate brand messages through influencers. With the energetic touch from CLUB CLUB, we can deliver an even more profound and dynamic experience to brands."

Cody Club, CEO of CLUB CLUB, reflected on the collaboration as a chance to create meaningful moments, saying, "This partnership feels like meeting friends who can help bring 'moments of movement' to life. We aim to craft stories that resonate with audiences through experiences such as events, video content, and beverages. By harnessing Hotice's strengths in global influencers paired with our expertise in real-world event creation, the possibilities for brand engagement amplify significantly. We aspire to orchestrate campaigns where online and offline experiences blend seamlessly, turning moments into cultural phenomena."

Company Profiles

Hotice Inc.

- Location: 3-17-4 Shibuya, Shibuya-ku, Tokyo, 4th Floor, Yamaguchi Building, New Building
- Established: September 2021
- CEO: Zhao Wu-ki
- Business Areas: Global influencer marketing, SNS account management, consulting, advertisement distribution, creative production
- Website: hotice.jp
- Global site: hoticeglobal.com

CLUB CLUB Inc.

- Location: 9-6-28 Akasaka, Minato-ku, Tokyo, Albergo Nogizaka 911
- Established: February 2025
- CEO: Cody Club
- Business Areas: Creative support drink brand operations, event planning and production, video production, brand producing
- Website: coffeeclub.life