#United States #New York #Crayola #International Colour Day #Color Reunion

Join Crayola in Celebrating a Colorful Journey!

Crayola, the iconic name synonymous with creativity and color, is inviting everyone to partake in an unforgettable celebration known as "The Most Colourful Reunion Ever" in honor of International Colour Day on March 21. This free public event in New York City promises a vibrant experience full of excitement for attendees of all ages, showcasing not only beloved crayon characters but the essence of creativity itself.

This year marks a special milestone for Crayola, as it is the first time in 122 years that the company is reviving eight retired crayon colors for the public to rediscover. These colors are not just products; they symbolize memories and stories that have touched lives around the world. The reunion promises an explosion of creativity, with interactive activities designed around each crayon character, which fans have cherished during their previous incarnations.

The event will take place at Union Square, where guests are invited to explore eight unique, globally themed interactive spaces hosted by the crayon personas. Each space encourages visitors to engage with various creative activities while celebrating the colorful journeys these crayons have inspired. Pete Ruggiero, the CEO of Crayola, emphasizes the company’s commitment to bringing joy and inspiration through artistry, stating, "At Crayola, we bring color and creativity to children and families around the world one smile at a time."

Victoria Lozano, Crayola's Chief Marketing Officer, echoes this sentiment, noting that color connects people to their pasts and evokes inspiration for the future. She adds, "Color is integral to who we are and how we see the world. It expresses how we feel and inspires us. It opens our creative possibilities."

Experience the Interactive Activities

Here’s a glimpse into what attendees can expect:

• - Dandelion (North America): Kick off your journey by customizing your passport and taking a memorable polaroid with Dandelion. Chart your travel experiences right at the entrance.
• - Magic Mint (Africa): Experience the vibrant African culture with face painting, transforming you into your favorite safari animal.
• - Red Orange (Oceania): Engage in a hands-on keepsake personalization station inspired by the beauty of Oceania.
• - Violet Blue (South America): Groove to the latest tunes while expressing your creativity in an interactive DJ booth utilizing chalk.
• - Lemon Yellow (North America): Hit the dance floor under bright lights, capturing your dance moves in a 360-degree video.
• - Blizzard Blue (Antarctica): Unleash your creativity in a whimsical improv showcase themed around the Arctic.
• - Mulberry (Asia): Indulge in mindfulness and share your thoughts in a creative meditation session.
• - Raw Umber (Europe): Treat yourself to character-themed refreshments in a culinary wonderland inspired by the rich cultures of Europe.

Each attendee will receive a special passport to collect stamps from every station, incentivizing exploration and creativity throughout the event. The colorful gathering runs from 10 a.m. to 5 p.m., with media and influencers invited for a preview from 8:30 a.m. to 10 a.m.

This colorful reunion is just the beginning of Crayola’s year-long celebration of creativity. Future events include:

• - National Dandelion Day on April 4 in New York, featuring the fan-favorite crayon character.
• - Limited-edition crayon character visits at Crayola Experience locations across several states.
• - Partnerships with various brands, introducing custom products influenced by the retired color collection.
• - A global vote inviting fans to choose their favorite color this summer, reinforcing the brand's dedication to engaging its community.
• - An array of seasonal surprises throughout 2025, including unique products that keep the spirit of creativity alive.

Crayola’s mission continues to inspire imagination in children, providing innovative art tools and platforms that nurture creativity from childhood into adulthood. As described on their website, Crayola believes in fostering the inherent creativity in every child, leading to a world where imagination is cherished.

To stay updated with all activities related to the Limited Edition colors and characters, visit Crayola's website. Join Crayola in igniting your creative spirit and celebrating the magical world of color this March!

Join Us!

Don’t miss out on the chance to celebrate International Colour Day with Crayola. Bring your family, friends, and a spirit of creativity to Union Square and be part of this memorable gathering of color and joy!