As the digital landscape continues to evolve at breakneck speed, the importance of online safety has never been more pressing, especially for older adults. Avast, a leader in digital security and privacy under Gen Digital Inc., has unveiled the Safe Tech Talk initiative aimed at empowering families to discuss Cyber Safety. With reports indicating that a staggering 59% of older adults have encountered cybercrime, the initiative emphasizes the need for younger generations to take on the responsibility of educating their parents and grandparents on safe online practices.
According to the Avast Safe Tech Report, over 80% of cybercrime incidents stem from manipulative scams and social engineering tactics employed by cybercriminals. These threats often leave older adults particularly vulnerable, as they may not be as familiar with the rapidly changing online landscape. The alarming reality is that many of these older individuals still engage in risky online behaviors, with 47% reportedly writing down their passwords on paper, a practice that's generally discouraged by Cyber Safety experts.
"Technology is advancing quickly, and while we often highlight its effects on younger people, we must equally address its impact on our parents and grandparents," stated Leyla Bilge, Global Head of Scam Research for Avast. She draws a parallel between Cyber Safety and the guidance offered during a flight, where one is advised to secure their own oxygen mask before assisting others. This analogy underscores the importance of first understanding online safety measures oneself before attempting to educate loved ones.
The Avast report highlights that while 84% of younger individuals have attempted to warn their older relatives about their risky behaviors online, only half (53%) of those warnings prompted any change in habits. This indicates a significant communication gap that needs bridging if the older generation is to effectively protect themselves against online threats. Jorij Abraham, Managing Director of Global Anti-Scam Alliance, reinforces this perspective, stressing that encouraging open discussions about online safety will help avoid feelings of shame or embarrassment among older adults, fostering a supportive environment.
Avast recommends several strategies for initiating the Safe Tech Talk:
1.
Engage in Conversations: Start by sharing knowledge about Cyber Safety best practices with your loved ones. The dialogue should encompass the dangers they may face and practical ways to avoid them.
2.
Be Proactive About Scams: Encourage family members to share any scam messages or suspicious emails they encounter. Discussing these examples can be an effective way to identify red flags together.
3.
Assist with Device Safeguards: Offer your support in securing personal devices from cyber threats. This includes updating security software and setting up protective tools like the Avast Scam Guardian.
4.
Utilize Visual Reminders: Consider placing printed safety tips around common areas in your home to serve as ongoing reminders for your loved ones.
5.
Promote Safe Password Practices: Encourage long, unique passwords for each account and suggest using password managers to keep their information secure.
By implementing these practices, families can cultivate a culture of safety that not only protects individuals but also promotes a team approach to Cyber Safety. Just as we lock our doors or test smoke alarms routinely, incorporating Cyber Safety into daily life can help mitigate risks. In essence, there is no such thing as a silly question when it comes to online safety; it's about seizing opportunities to ensure everyone’s protection in the digital world.
For those interested in exploring more in-depth data from the 2025 Avast Safe Tech Report, as well as advice on how to kick-start your own Safe Tech Talk, please visit
Avast's Blog or read the full report at
Gen Digital.
Ultimately, it is through education, communication, and collective action that we can make a significant impact on the Cyber Safety of our loved ones, ensuring they feel empowered rather than ashamed in the face of digital threats.