#USA #New York #Clinch #Flight Control #Dynamic Creative Optimization

Clinch Introduces Dynamic Creative Optimization Enhancements

Clinch, a leading player in the advertising technology landscape, has officially unveiled its latest innovation: a pioneering Dynamic Creative Optimization (DCO) strategy incorporated into the Flight Control platform. This enhancement is designed to seamlessly merge creative strategies with media performance data, allowing marketers unprecedented control over their campaign outcomes.

On August 21, 2025, Clinch made headlines as it announced this groundbreaking approach, which stands out as a first-of-its-kind in the market. By enabling advertisers to directly link creative decisions with verifiable business results, Clinch is not only improving advertising efficiency but is also enhancing the overall effectiveness of advertising campaigns.

Building on its existing capabilities, Clinch now allows brands and agencies to incorporate a diverse array of third-party performance data from various media partners into their creative optimization workflows. This integration includes data sources that extend beyond traditional metrics such as view-through rates and click-through rates. As a result, marketers can tap into richer insights derived from media performance, which can now be visualized in Flight Control's Campaign Insights dashboard.

Bridging the Gap in Marketing Practices

Oz Etzioni, the CEO and Co-founder of Clinch, emphasized the significance of this new feature by saying, "By bridging the gap between external media performance and creative insights, we're giving marketers unprecedented options to control driving outcomes and visibility into what's truly working and what is not." This innovative capability represents a noteworthy step in connecting creative content and media performance, establishing Clinch as a unique solution provider in the advertising ecosystem.

One of the early adopters of this enhanced DCO strategy is Genesis USA, which utilized Clinch's platform alongside their agency, Canvas Worldwide. Their partnership aimed to evolve beyond standard video metrics and sought to optimize dynamic video creatives in line with post-exposure search intent, which serves as a vital indicator of consumer interest.

Marisa Corvallis, VP and Director of Performance Strategy at Canvas Worldwide, stated, "Partnering with Clinch enabled us to align optimization signals between media tactics and creative placements, beyond standard video metrics." This collaboration illustrates how Clinch is redefining what it means to effectively measure and implement creative strategies in advertising.

The Shift Towards Real-Time Optimization

The Flight Control platform has gained recognition for its ability to streamline advertising processes and significantly enhance campaign management efficiency. Thanks to its extensive integration with a wide range of media partners, Flight Control can incorporate performance data into its campaign management and reporting systems, allowing for real-time optimization and a comprehensive analysis of data.

This innovation is a game-changer for advertisers, providing them with the tools necessary to automate and unify their creative and media strategies effectively. Clinch's commitment to redefining creative's role in performance marketing illustrates a shift in perspective—emphasizing that creative is not just a storytelling element but a powerful lever for driving business growth.

Conclusion

For those interested in exploring Clinch's suite of omnichannel creative optimization solutions or learning more about the capabilities of Flight Control, visit www.clinch.co. As the advertising technology sphere continues to evolve, Clinch stands at the forefront, dedicated to harnessing AI capabilities to deliver efficient and relevant marketing solutions.

About Clinch

Clinch is an AI-powered advertising technology company focused on promoting relevant advertising across multiple channels more effectively and efficiently. With its innovative SaaS platform, Flight Control, Clinch automates workflows for all stakeholders involved in advertising, covering everything from large-scale creative production to complex omnichannel ad serving, advanced DCO, and unique consumer insights. For more information, visit www.clinch.co.