Exciting Collaboration: Puré Gummies and Rilakkuma Join Forces for Exclusive Merch

In a delightful collaboration set to excite fans, Kanro Inc.'s beloved sugary treat, Puré Gummies, is teaming up with none other than Rilakkuma, the iconic and adorable bear character from San-X. The exclusive merchandise collection will be available starting May 16, 2026, at select Loft stores across Japan and from the San-X online store beginning May 18, 2026, at 10 AM.

About the Collection

This special collaboration showcases an array of products that encapsulate the charm of both brands. Noteworthy items include a plush featuring a heart-shaped motif inspired by the shimmering Puré Gummies, alongside various other cheerful and fruity-colored products adorned with Rilakkuma and friends holding delicious gummies.

Products Available

Here’s a glimpse of the merchandise you can look forward to:

- Puré Gummies Plush (Rilakkuma & Korilakkuma) - ¥3,960 (tax included)
- Puré Gummies Plush (Kiiroitori) - ¥3,740 (tax included)
- Hanging Plush Toys - ¥3,080 (tax included)
- Block Memo - ¥715 (tax included)
- Clear Folder Set (A4 Size, 2 sheets) - ¥880 (tax included)
- Mini Towels - ¥880 (tax included)
- Pouches - ¥880 (tax included)
- Acrylic Keychains - ¥935 (tax included)
- Hair Clips - ¥880 (tax included)
- Clear Heart Window Pouch - ¥2,640 (tax included)
- Tote Bags - ¥3,520 (tax included)

Make sure to visit Loft's website for details on which locations will carry the items. Please be aware there may be a limited stock, and some stores may have different release dates.

About Puré Gummies

Since its debut in 2002, Puré Gummies have captured the hearts and taste buds of a wide audience, thanks to their unique blend of sour powder and chewy fruit textures, providing a burst of fruity flavors with each bite. These gummy treats are shaped like hearts, designed to lift your spirits at first taste. More on Puré Gummies can be found on their official website.

Meet Rilakkuma

Rilakkuma is an adorable bear whose charming demeanor captivates fans of all ages. Living with his friends Korilakkuma and Kiiroitori in the home of OL Kaoru, Rilakkuma's main interests revolve around relaxing and enjoying delicious meals such as pancakes, omelets, and pudding. The mystery of who wears the Rilakkuma suit remains unsolved! You can learn more about Rilakkuma on the official San-X page.

10th Anniversary Celebration of Chairoikoguma

2026 marks a significant milestone for Chairoikoguma, celebrating its 10th anniversary! To commemorate this event, a special anniversary site has launched, featuring daily challenges, Rilakkuma history, and a collection of four-panel comics. Special wallpapers will also be available for fans to enjoy. Visit the Chairoikoguma 10th Anniversary site for more information!

San-X Corporation

Founded with a mission to create hidden charm, San-X continues to develop over 1,000 original characters, including Rilakkuma and Sumikko Gurashi, through unique products, licensing, and engaging events. If you wish to explore San-X's enchanting world, visit their official site.

Stay tuned for this irresistible collaboration and make sure to grab these delightful products for a taste of happiness!

©2026 Kanro Inc. ©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.