Insights from icci Daikanyama's Customer Survey on Engagement and Wedding Rings
In June 2025, icci Daikanyama, a specialized store for handmade engagement and wedding rings, conducted a survey to gather insights from their customers. This survey unveiled the latest trends and preferences among couples seeking their perfect rings, highlighting the significance of personalization and daily wearability.
Engagement Ring Preferences
Survey Highlights:
- - Simple and Elegant: 38%
- - Suitable for Daily Wear: 25%
- - Easily Stackable with Wedding Bands: 13%
- - Luxurious Feel: 13%
Analysis of the data reveals that the most sought-after engagement ring style is one that embodies simplicity and elegance, appealing to 38% of respondents. This trend emphasizes the rising importance of versatility in design, as couples desire rings that merge beauty with practicality, seamlessly integrating into daily life and coordinating well with wedding bands. Rather than being worn solely for special occasions, these rings are now favored as everyday accessories.
Wedding Ring Preferences
Survey Highlights:
- - Simple and Elegant: 38%
- - Comfortable to Wear: 29%
- - Embellished with Diamonds: 14%
- - Luxurious Appearance: 10%
- - Unique Original Designs: 5%
- - Timeless Classic Styles: 4%
Like engagement rings, wedding bands resonate strongly with the “simple and elegant” design, garnering 38% of preference. Additionally, comfort plays a crucial role, as indicated by 29% of respondents valuing wearability over extravagant embellishments. The data suggests a trend toward long-lasting designs that couples can cherish for years, with a preference for subtly elegant aesthetic choices over ostentation.
Preferred Ring Materials
Survey Highlights:
- - Platinum: 50%
- - Yellow Gold: 19%
- - Champagne Gold: 19%
- - Undecided: 12%
When it comes to materials, platinum emerged as the clear favorite, with 50% of respondents opting for this metal due to its durability and timeless sophistication. Yellow and champagne gold equally capture interest, showcasing a growing trend toward enjoying individuality while still adhering to classic choices. This blend of tradition and personal expression indicates a desire for rings to reflect both reliability and uniqueness.
Reasons for Visiting icci Daikanyama
Survey Highlights:
- - Ability to Handmade: 56%
- - Stylish Image: 17%
- - Trust in Certification: 6%
- - Sense of Luxury: 6%
- - Quality Design: 5%
- - Variety of Designs: 5%
The overwhelming reason to visit icci Daikanyama is the opportunity for couples to create their handmade rings, with 56% emphasizing this unique experience. Following closely is the appeal of the brand's stylish image, indicating that visitors are not just looking for a ring but also for a memorable journey that encapsulates a shared experience.
Key Selection Criteria for Ring Making
Survey Highlights:
- - Handmade Process: 44%
- - Custom Designs: 13%
- - Store Atmosphere: 13%
- - Personalized Recommendations: 12%
- - Leisurely Selection Process: 12%
- - Quick Delivery: 6%
The survey shows that the ability to engage in a handmade crafting process is the primary selection criterion for couples, with 44% prioritizing this aspect. Concerns for custom designs as well as the store's ambiance reflect customers’ desires for a comfortable shopping environment that offers personalized service and memorable experiences, reinforcing the shift from simple purchasing to creating lasting memories.
Priorities When Choosing Rings
Survey Highlights:
- - Design: 21%
- - Comfort: 18%
- - Ring Material: 15%
- - After-Sales Service: 13%
- - Price: 10%
- - Durability: 8%
- - Quality of Diamonds: 3%
- - Others: 5%
When selecting rings, the most significant considerations are design (21%) and comfort (18%). These findings emphasize that practical and aesthetic factors dominate customers’ minds. Elements such as material choice and quality of after-sales services are equally prioritized, indicating a strong demand for rings that offer both functionality and emotional resonance, turning them into cherished part of couples’ lives.
Conscious Considerations in Ring Selection
Survey Highlights:
- - Personal Identity: 39%
- - Balance of Quality and Price: 31%
- - Memorable Experiences: 23%
- - Sense of Specialness: 7%
Finally, the survey points to a desire for personalization (39%) as the key focus while choosing rings. This highlights a greater inclination towards uniqueness and sentiment over merely consumer products. Such insights reveal a shift in focus, where customers are seeking rings that serve as a representation of their stories—a meaningful piece that aligns with their shared lives.
Conclusion
The survey conducted by icci Daikanyama has provided invaluable insights into the preferences and desires of couples looking to create wedding and engagement rings. From the emphasis on simplicity and elegance to the joy of a handmade experience, these factors illustrate a deeper connection to the tangible symbols of love and commitment. Couples are explicitly choosing pieces that resonate with their personalities and foster lasting memories.
Survey Overview:
- - Target Audience: Customers who have created engagement or wedding rings
- - Survey Period: June 1, 2025 - June 30, 2025
- - Conducted By: icci Co., Ltd.
- - Method: In-house questionnaire
- - Sample Size: 22 participants