#United States #Chicago #Nutella Ice Cream #Wells Enterprises #Kinder Bueno

Wells Enterprises Launches Exciting New Frozen Treats

Wells Enterprises, known for being the United States' largest privately held ice cream manufacturer, is poised to unveil two delicious new frozen desserts: Nutella Ice Cream and Kinder Bueno Frozen Dessert. Set to make their debut at the NACS Show in Chicago from October 14 to 17, these products are designed to captivate dessert lovers nationwide.

Innovation Bridges Tradition and Trend

With a rich legacy of ice cream production since 1913, Wells has honed its craft over the years. Chief Marketing Officer Isabella Chia shared her excitement about these new launches, stating, "Wells combines a century of expertise with the globally loved flavors of Nutella and Kinder Bueno to create a new premium space in frozen treats." The introduction of these flavors is expected to enhance the appeal of the frozen aisle in convenience and grocery stores while encouraging sales growth for retail partners.

Product Details

Both treats will roll out on December 1, 2025, first to convenience distributors, followed by broader retail access in spring 2026. Nutella Ice Cream promises the iconic creamy taste that fans adore, complete with swirls of Nutella® in each bite. Available in 14-fluid-ounce pints and single-serve cones (3.04 fluid ounces), these options cater to various consumer preferences.

On the other hand, the Kinder Bueno Frozen Dessert encapsulates the creamy hazelnut flavor that has become a hallmark of the brand, offering a delightful combination of textures that mirror the beloved chocolate bar. Like its Nutella counterpart, it will also come in pint and cone forms.

Market Insights

Wells Enterprises has a strong history of driving innovation in the frozen dessert market. Their Ice Cream Candy Bars have already proven to be a major success, contributing significantly to the industry's incremental growth. Reports from NielsenIQ indicate that 40% of sales from these bars are new additions to the ice cream category. This sets a promising precedent for the anticipated response to Nutella and Kinder Bueno offerings, especially in the premium dessert segment where there's considerable growth potential.

Chia stressed the potential impacts on the broader market, stating, "Nutella Ice Cream and Kinder Bueno Frozen Dessert are just the beginning of a pipeline of bold new concepts aimed at creating excitement and profitability in convenience stores and grocery freezers."

Consumer Response

Reliability in these market predictions is fueled by consumer testing results, with 90% of participants expressing that Nutella Ice Cream cones align well with the brand. Similarly, Kinder Bueno Frozen Dessert scored impressively across various tasting trials, showcasing 94% liking for its unique taste.

The enthusiasm around these launches is expected to stimulate household penetration quickly as consumers seek out these innovative flavors, paving the way for repeat purchases.

About Wells Enterprises

Wells Enterprises has become a household name in the ice cream industry, producing over 200 million gallons of ice cream annually. They hold a range of popular brands, including Blue Bunny®, Halo Top®, and Bomb Pop®. As the company continues to innovate, they remain focused on delivering sweet delights while fostering partnerships with retailers across the nation.

As Wells Enterprises gears up for this exciting launch, ice cream enthusiasts can look forward to indulging in these new flavors that connect beloved tastes with premium dessert creations. For more information, visit Wells Enterprises' website.