Authentic Mexican Taco Brand 'TACOS 3Hermanos' Expands to Asakusa
Celebrating the Arrival of Authentic Tacos in Asakusa
The renowned taco chain, ‘TACOS 3Hermanos,’ known for selling a million tacos annually, is set to open its new store in Asakusa on December 13, 2025. This vibrant addition to the neighborhood will not only offer authentic Mexican tacos but also feature its sister brand, ‘Desayuno y Antojitos 3Hermanas,’ which focuses on delivering traditional Mexican breakfast cuisine to Japanese customers.
A Taco Sensation with a Love for Mexico
With approximately 100,000 tacos sold each month, ‘TACOS 3Hermanos’ has gained immense popularity, boasting over 150,000 followers across various social media platforms, including 120,000 on Instagram and 36,000 on YouTube. The brand started as a food truck, gradually expanding to locations in Yamanakako, Harajuku, and Ebisu. Recently, it introduced the world's first frozen tacos, attracting fans from both Japan and abroad.
Especially in the Harajuku location, where long lines of eager customers often form, the restaurant has become a trending topic on social media for its delicious offerings. The Asakusa branch promises to bring a slice of Mexico to the bustling streets, allowing locals and tourists alike to experience the essence of Mexican culture and cuisine.
Authenticity in Every Bite
‘TACOS 3Hermanos’ prides itself on delivering the traditional taco experience that has been perfected on the streets of Mexico. The restaurant focuses not only on the recipes but also on the quality of ingredients, cooking techniques, and the overall atmosphere. Every aspect is designed to deliver an authentic experience, ensuring that customers can enjoy the true essence of Mexican tacos right in Japan.
An exciting new feature of the Asakusa store is the introduction of ‘Desayuno y Antojitos 3Hermanas,’ which specializes in breakfast offerings. Recognizing the limited options for breakfast in Japan, especially for foreign travelers, this sister brand aims to provide a warm and hearty Mexican breakfast experience.
A Taste of Mexico: Chilaquiles
One of the standout breakfast dishes is Chilaquiles, a beloved staple in Mexican households. Made from crispy totopos (fried tortilla chips) layered with flavorful salsa, this dish captures the complex tastes of Mexican morning meals. Guests can choose between green and red salsa, with options available for chicken, scrambled eggs with chorizo, or beef steak, ensuring a delicious start to the day.
Satisfying Snacks: Torta and Michelada
In addition to breakfast, ‘3Hermanas’ offers a variety of antojitos, including the popular Mexican sandwich called Torta. This hearty street food option is packed with meat, vegetables, and salsa, making it a perfect choice for breakfast or lunch. Guests can also enjoy Michelada, a refreshing beer cocktail made with lime and spices, perfectly complementing the Chilaquiles and Tortas.
A Commitment to Culture and Community
At the heart of ‘TACOS 3Hermanos’ is the philosophy that “tacos are love.” The staff is predominantly Mexican, bringing authentic cultural experiences to the table, from culinary creations to engaging with customers in a warm and inviting atmosphere. Beyond serving delicious food, the brand is committed to fair sourcing and strengthening ties with Mexican producers. Their ongoing efforts to foster cultural exchange solidify their role as a bridge between Japan and Mexico.
New Store Details
- - TACOS 3Hermanos Asakusa / Desayuno y Antojitos 3Hermanas
- - TACOS 3Hermanos Harajuku
- - TACOS 3Hermanos Ebisu
- - TACOS 3Hermanos Yamanakako
Company Overview
- - Company Name: 株式会社トレスエルマノス
- - Business: Operation of taco and Mexican breakfast specialty stores
- - Office Location: 〒150-0001 東京都渋谷区神宮前2-18-19 the Folks 4G
- - Instagram: @tacos_3hermanos_df
- - YouTube: @3hermanos_DF
In conclusion, the upcoming opening of ‘TACOS 3Hermanos’ in Asakusa represents more than just a new eatery; it symbolizes a heartfelt connection to culture, authenticity, and community, promising a vibrant experience for taco lovers everywhere.
Topics Consumer Products & Retail）
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