#United States #New York #Doja Cat #M•A•C Cosmetics #Studio Foundations

M•A•C Cosmetics Introduces the 'I Only Wear M•A•C' Campaign

In an exciting new development within the beauty industry, M•A•C Cosmetics has launched its latest campaign titled "I Only Wear M•A•C." This bold initiative has been designed to celebrate skin at its finest, highlighting the exceptional capabilities of M•A•C Studio foundations. With a focus on diversity and inclusivity, the campaign features a star-studded cast comprising cultural icons like Doja Cat, Kris Jenner, and Kiko Mizuhara, who collectively demonstrate the reliability and flexibility offered by M•A•C products.

A Vision of Inclusivity

The campaign is the brainchild of Nicola Formichetti, the new Global Creative Director for M•A•C. His vision centers around creating authentic, timeless visuals that resonate with the brand's heritage of inclusivity - “All Ages, All Races, All Genders.” Formichetti stated, "I wanted to create images that were pure and timeless. Our cast showcases the diversity of the M•A•C community, dressed only in M•A•C foundation."

Meet the Star-Studded Cast

The cast for this campaign is a brilliant mix of talent and vibrancy, including:

• - Doja Cat, the multitalented Grammy-winning artist, makes her debut as the M•A•C Global Brand Ambassador. She showcases the versatility of Studio Fix Fluid SPF 15 with her impressive dance routines.
• - Kris Jenner, the iconic matriarch, puts the Studio Fix Fluid SPF 15 and Studio Fix Powder Plus Foundation through its paces in her hectic day-to-day life, all while skillfully balancing a martini on a treadmill.
• - Bach Buquen, a rising TikTok star known for normalizing makeup for men, takes the sweat-test with impressive feats of lifting weights and even posing as a work of art.
• - Gabbriette, the epitome of gothic glam, cooks up a storm in the kitchen, all while putting Studio Fix Fluid SPF 15 to the test.
• - Kiko Mizuhara, the Japanese model and actress, truly embodies the campaign's spirit by throwing an all-night dance party and testing the longevity of her foundation.
• - Devyn Garcia, a trailblazing model, experiences the ultimate workout as she tests her foundation’s resilience against sweat and water.
• - Kristen McMenamy, a legendary supermodel, performs her unique runway walk on a treadmill, showcasing both style and the reliability of Studio foundations.
• - Cortisa Star, the exciting new rapper, lights up the stage in Studio Radiance Serum-Powered Foundation, proving its staying power.

Scheduled Events and Participation

As part of their mission to help everyone find their ideal shade, M•A•C is hosting M•A•C Match Day at over 500 locations worldwide on September 27. This event promises exciting activities including giveaways, games, celebrity appearances, and artist-led classes.

High-Performance Foundations

M•A•C's Studio foundations are celebrated for their high-performance formulations that stand up to any challenge.

• - Studio Fix Fluid SPF 15 ensures a soft-matte finish, oil control, and hydration for 24 hours.
• - Studio Fix Powder Plus Foundation provides a matte finish with long-lasting performance, perfect for those demanding tasks.
• - Studio Radiance Serum-Powered Foundation blends skincare benefits with a natural glow, enhancing your radiance all day long.

Aïda Moudachirou-Rebois, SVP and Global General Manager at M•A•C Cosmetics, expressed excitement over the brand’s new direction, saying, "Nicola's first campaign for M•A•C honors our inclusive legacy while infusing new creative energy."

Join the Conversation

M•A•C invites you to participate in this vibrant campaign by sharing how you wear your M•A•C products on social media with the hashtag #IOnlyWearMAC. To stay updated, follow M•A•C on platforms like Instagram, TikTok, and Facebook.

With over 40 years of tradition and continuous evolution, M•A•C remains a leading brand in professional cosmetics, ready to meet the diverse needs of beauty lovers worldwide.