Segway's Triumph as the Leading eKickScooter Brand
On January 7, 2025, at the CES (Consumer Electronics Show) in Las Vegas, Segway proudly announced its recognition as the global number one brand in electric kick scooter sales in 2023. This honor, confirmed by Euromonitor International, a market research firm with over 50 years of expertise, marks a significant milestone for the company that has established itself as a pioneer in micromobility solutions.
Vincent Chen, the president of Segway-Ninebot's micromobility business unit, expressed his pride in achieving this prestigious ranking. He attributed their success to a user-centered philosophy focused on addressing the needs and preferences of their customers. "Our commitment to innovation and performance will continue to drive us forward, enhancing our products and ensuring a safer riding experience," Chen affirmed.
In 2023, Segway's global sales for eKickScooters reached an impressive $299.7 million, solidifying its position as the market leader. The company has a rich history that dates back to August 2017 when it launched its first branded series, the ES series, renowned for being the first eKickScooter on the market to allow battery expansion. The introduction of the MAX G30 model in September 2019 set new industry standards in engineering, design, and testing, thereby boosting Segway's reputation and market presence.
Currently, Segway holds over 800 patents pertaining to its eKickScooter designs and operates in over 100 countries, bringing eco-friendly and safe riding experiences to more than 10 million users. Another significant achievement was reached in December 2024, when Segway became the first global brand to receive a verified performance mark for several of its eKickScooter models from UL Solutions — an independent validation of their performance claims.
At the CES 2025, Segway showcased its latest innovations, including the third generation of its eKickScooters. Among the key highlights were:
- - Segway Ninebot E3: Designed for light transportation.
- - Segway Ninebot F3: Ideal for urban commuting.
- - Segway Ninebot MAX G3: Perfect for long-distance travel and exploration.
- - Segway ZT3: A rugged series suited for all-terrain adventures.
- - Segway GT3: A performance-oriented range designed for enthusiasts.
This diverse lineup caters to a wide array of personal mobility needs, affirming Segway's commitment to leading the micromobility sector and promoting a cleaner, more sustainable transportation method for individuals worldwide.
The data source sourced from Euromonitor International (Shanghai) Limited demonstrates the significant growth of Segway’s brand in the eKickScooter market, emphasizing the evolving needs and expectations of modern urban transportation.
As Segway continues to innovate and enhance its product offerings, it remains dedicated to providing top-quality solutions that align with the shifting paradigms of urban mobility and sustainability strategy. This journey toward becoming a comprehensive micromobility brand is only just beginning as they pave the way for future transportation trends.