Canadians Face Holiday Budget Challenges Amidsoaring Inflation and Expenses in 2025
As the holiday season approaches, Canadian consumers are confronting the harsh realities of inflation and rising everyday costs, which are significantly affecting their spending habits. According to a recent survey by Money Mart®, a prominent provider of alternative financial services, nearly 80% of Canadians acknowledge that inflation will influence their holiday shopping plans this year. The data suggests a notable trend: over one-third of respondents (37%) intend to tighten their budgets compared to previous years, with four out of five participants expecting to reduce their expenditures on gifts. Furthermore, the tightening financial situation will lead many to cut back on retail purchases (56%), dining out (48%), and entertainment options (45%).
The squeeze from everyday financial pressures looms large, with 43% of Canadians expressing concern over managing holiday expenses alongside their regular financial commitments. This anxiety appears to ripple across age groups, with younger generations feeling a greater pinch. The survey indicates that 53% of Gen Z members and 48% of Millennials are particularly apprehensive about balancing their holiday costs with everyday living expenses, compared to 34% of Baby Boomers who report similar concerns.
"It's clear that Canadians possess a commendable level of financial literacy, but the holiday season poses unique challenges that force even the most seasoned planners to adjust their strategies," commented Peter Kalen, CEO of Money Mart. "The additional pressures of holiday spending—alongside the potential for unexpected financial burdens, such as a car repair or home emergency—can quickly elevate the stress levels for many individuals. At Money Mart, we strive to provide Canadians with the necessary tools during these demanding times. If unforeseen costs arise, it’s vital for people to have access to fast, transparent financial solutions that align with their current money management practices."
The findings from the survey underscore both the resilience and creativity of Canadians in navigating fiscal obstacles. While many express confidence in their budgeting abilities, the financial landscape remains fraught with challenges that compel consumers to economize during the festive season. As many Canadians prepare for the 2025 holiday period, that spirit of cautious optimism is tempered by the stark realities of inflation and financial pressure—reshaping spending patterns across various demographics.
As the holidays draw nearer, it becomes increasingly evident that prudent money management is as important as the act of giving itself during this time. In light of these challenges, Money Mart is actively seeking to support customers in their financial journeys. The holiday season can often lead to heightened financial challenges, and Money Mart is standing ready to assist those in need, offering access to flexible financial options, particularly when unexpected costs arise.
In response to current challenges, Money Mart has recently re-launched a refreshed mobile app, which enhances customer accessibility by offering same-day funding options, real-time approvals, and 24/7 account management capabilities. This initiative is part of Money Mart's ongoing effort to support clients through the complexities of the holiday season. To date, Money Mart has served over 700,000 customers in 2025, committing itself to ensuring that Canadians nationwide have access to financial resources precisely when they are needed.
The survey conducted by Money Mart between October 14 and 16, 2025, included responses from a representative sample of 1,511 online Canadian adults, reflective of the diverse financial attitudes and behaviors prevalent in the country. For context, a probability sample of this size has a margin of error of ±2.53 percentage points at a confidence level of 95%.
Founded in 1982, Money Mart has positioned itself as a trusted provider of financial services across North America. With a comprehensive suite of options featuring personal loans, cheque cashing, money transfers, and a variety of prepaid financial products, Money Mart remains dedicated to empowering individuals and families to achieve financial stability in times of necessity. Currently operating over 360 locations in Canada and 60 in the United States, Money Mart is unwavering in its commitment to serving local communities, ensuring that customers receive assistance precisely when they need it most.