#United States #Pet Innovation #Natural Balance #Ultra Protein #Brownwood

Natural Balance's Award-Winning Ultra Protein Cat Food

In an exciting development for pet lovers, Natural Balance Pet Foods has made headlines with its groundbreaking Ultra Protein line, recently awarded the coveted Cat Food Innovation of the Year in the 2025 Pet Innovation Awards. This recognition spotlights companies leading the charge in the rapidly growing pet industry, where excellence in products and services is paramount.

The Power of Ultra Protein

Natural Balance has long been committed to providing premium nutrition for pets, and the Ultra Protein range is a testament to this dedication. Featuring a unique formulation that emphasizes the use of protein-rich organ meats, this cat food variation not only meets but exceeds many feline nutritional needs. With options available in both dry kibble and wet formats, including savory pâtés and meaty cuts in gravy, every recipe is crafted to deliver unmatched flavor and satisfy even the pickiest of eaters.

Formulations Designed for Health and Vitality

The Ultra Protein line also includes an enhanced version, Ultra Protein+, which builds on the already impressive protein content of over 40%. These specialized recipes incorporate nutrient-dense ingredients designed to support various aspects of feline health, such as immune function, digestive health, and maintaining healthy skin and coats. The commitment to health doesn't stop at taste; each formula is created to ensure that cats receive the essential nutrients they need for a healthy and active life.

CEO of Ethos Pet Brands, Greg Shearson, expressed pride in the recognition, stating, "It’s an honor to be recognized among thousands of nominations with the Cat Food Innovation of the Year award. At Natural Balance, we understand that cats are natural carnivores. They thrive on protein-focused diets and have exacting taste preferences that we address with our Ultra Protein and Ultra Protein+ ranges." This philosophy is reflected in their use of real organ meats, ensuring both high nutrition and delightful taste.

High-Quality Ingredients and Safety Standards

Proudly made in the USA, Natural Balance prioritizes quality in every bag. They utilize premium ingredients such as chicken liver and hearts that are packed with essential amino acids necessary for promoting lean body mass and supporting daily energy levels. This level of attention to quality is coupled with rigorous safety testing, which reassures pet owners about the food’s safety and nutritional value.

With prices starting at $19.99 for dry food and $1.99 for wet options, these innovative offerings are now available at popular retailers including Pet Supplies Plus, Amazon, and Chewy, with more outlets such as Petco expected soon.

A Vision for Responsible Pet Nutrition

Natural Balance has a rich history, having been founded in 1989, and they continue to push the boundaries of what's possible in pet nutrition. With a portfolio of over 100 dog and cat food varieties, including Limited Ingredient and Specialized Nutrition products, their commitment to pet well-being is clear. Their innovative Feed with Confidence™ program exemplifies their dedication, providing comprehensive safety testing data to allay consumer concerns.

In addition, their team of Registered Veterinary Technicians is accessible through online chat or phone to ensure that cat owners receive guidance and assistance when needed.

For more details about this remarkable cat food innovation and other products, consumers can visit Natural Balance's official website or reach out directly through their customer service for further inquiries. Moreover, pet enthusiasts are encouraged to visit Natural Balance's booth (#3152) at the upcoming SuperZoo event, occurring from August 13-15, to delve deeper into their product offerings.

Natural Balance continues to lead the charge in creating nutritious, flavorful options tailored for the needs of modern pet families, celebrating feline health and happiness through quality nutrition.