#Germany #Blokees #Nuremberg #Transformers #Ultraman

Blokees Unveils New Toy Sets at Spielwarenmesse 2025

From January 28 to February 1, 2025, Nuremberg played host to the Spielwarenmesse International Toy Fair, a premier event in the toy industry. Among the exhibitors, the Chinese toy brand Blokees made a significant impression with its wide array of building block figure sets, inspired by globally recognized intellectual properties (IPs).

Blokees, known for its distinct orange branding, showcased a collection that includes well-known characters such as Ultraman, Transformers, Hero Infinity, Naruto, Saint Seiya, and even beloved figures from Sesame Street. The introduction of the Sesame Street products marks a crucial expansion, making their debut in Nuremberg after first being featured in Singapore. These figures employ innovative design that perfectly encapsulates the essence of each character through unique accessories and engaging gameplay, providing fans with a refreshing experience.

What stands out even further is Blokees’ collaboration with Sesame Street, which encompasses a multi-territory agreement across 40 different countries. This partnership exemplifies the brand’s commitment to broadening its international reach and enhancing its product lineup through extensive licensing agreements.

Central to their booth was the BFC (Blokees Figures Creator) initiative, which encourages fans globally to contribute their creative ideas and foster new developments. This program seeks to cultivate a community of enthusiasts who can share their secondary creations, all while interacting with the diverse range of building blocks the company offers.

A unique attraction in the Blokees booth was the BFC Works Display Zone, which featured creative reinterpretations of beloved IPs. These custom creations integrated elements like aging and battle damage into versions of block figures drawn from Hero Infinity, Ultraman, and Transformers. By pushing the boundaries of conventional block figures, Blokees allows fans to explore new artistic expressions and engage deeply with the characters they love.

With a staggering portfolio of over 50 licensed IPs, Blokees demonstrated its prowess in global collaborations and product development. The brand’s ability to innovate is supported by its robust research and development capabilities, holding over 500 patents that secure its unique contributions to the toy industry.

Blokees is strategically positioned in the market with a clear vision. Their three-pronged approach—focusing on universal appeal, incremental pricing, and global promotion—has not only sparked interest across various regions, including the U.S., Southeast Asia, and Europe but has also led to a substantial online presence. Currently, the brand has amassed over a million followers on various overseas social media platforms.

Through its participation in the Spielwarenmesse International Toy Fair, Blokees not only showcased its current product offerings but also reinforced its vision for the future. The brand intends to continue advocating for the advancement of China’s building block figure sector on the global stage. As the company expands its footprint, the BFC community is poised to become an international platform that connects fans and players worldwide through shared interests and creative expressions in the thriving world of building block toys.