Anderson Tuftex Launches New Program to Enhance Designers' Benefits in the Interior Design Community

Anderson Tuftex Launches New Design Trade Program



In a move to strengthen ties with the residential interior design community, Anderson Tuftex has unveiled its new Design Trade Program. This initiative is aimed at providing significant advantages to interior designers, acknowledging their pivotal role in shaping the buying decisions of consumers.

Located in Dalton, Georgia, Anderson Tuftex is well-known for its premium and sustainable hardwood and carpet products. The company recognizes the increased influence that designers have in the market; data indicates that a designer's purchasing power can be as much as 40 times greater than that of an average consumer. This statistic alone underscores the importance of this new program for both the brand and the designers it seeks to endorse.

The Design Trade Program is not just a formal initiative but a substantial commitment from Anderson Tuftex to invest in the future of residential design. When designers enroll in the program and specify products from Anderson Tuftex, they stand to earn exclusive cash rewards. Additionally, members will gain entry to numerous trade-only events, such as new product launches, networking opportunities, continuing education sessions, and industry trade shows.

Bailey Walton, Vice President at Anderson Tuftex, emphasized the company’s understanding of designers' integral role. “Designers are responsible for creating beautiful, comfortable, and sustainable homes,” he stated. The program is thus designed to foster deeper connections between Anderson Tuftex and its designer clientele.

The eligibility of architects and interior designers for the program means that a wider network of professionals can benefit from these initiatives. Members will not only receive financial incentives based on qualifying sales but will also have access to complimentary, carefully curated samples to aid their design projects. A dedicated member of the Anderson Tuftex team will be available to assist with product recommendations, product inventory, and coordination of orders.

Anderson Tuftex prides itself on offering diverse styles that can be customized to fit a client's specific preferences. The brand has recently launched an array of new collections, further asserting its commitment to quality and innovation in design. For instance, their carpet collections include Color Theory, Perennial, Inlay, Departures, and Heirloom. In hardwood, new offerings such as Metallics II, Brasilia, Chateau Oak, and European Ash, now available in exquisite herringbone patterns, have been introduced, showcasing the breadth of their design capabilities.

For designers eager to join the revolutionary Design Trade Program, the application process is straightforward. Interested professionals can visit Anderson Tuftex's website to fill out an application and create an online profile. Following approval, members can explore various opportunities to register for incentive rewards, browse the expansive product line, order samples, and seek out retail partners.

To stay updated on the latest developments, designers can follow Anderson Tuftex on social media platforms such as Facebook and Instagram (@andersontuftex), where they share insights about their collections and industry trends. The full press kit can also be found online for those looking for more detailed information.

In conclusion, Anderson Tuftex’s Design Trade Program is not only a testament to the brand's commitment to the interior design community, but it also signifies a new chapter in how brands can engage with the professionals who shape our living spaces. As they continue to build connections within the industry, the brand reinforces the notion that collaboration and innovation go hand in hand in the world of design.

Topics Consumer Products & Retail)

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