#USA #New York #Hair Care #Product Innovation #Schwarzkopf

Schwarzkopf® Keratin Root Products Shine at 2025 Product of the Year USA Awards

Schwarzkopf® has once again made headlines in the beauty industry, claiming the prestigious 2025 Product of the Year USA Award for its Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray. This accolade is not merely a stamp of approval; it is the culmination of votes from 40,000 American shoppers, who selected these products as the most innovative in the beauty category.

This year marks an exciting moment for Schwarzkopf®, a brand with a legacy of over 125 years in hair care expertise. The Keratin Root Permanent Color stands out as a game-changer, designed to deliver 100% gray coverage in just 10 minutes. It ensures that users can refresh their roots quickly, all while benefiting from a formula that leaves hair looking strong and vibrant. The kit comes equipped with a unique bond enforcing system and a salon-inspired three-sided brush, facilitating an effortless and precise application.

On the other hand, the Keratin Root Temporary Color & Thickening Spray is equally impressive, offering instant coverage for gray roots. This temporary solution is ideal for those who prefer a non-permanent option. Enriched with Keratin and Vitamin E, it provides a scalp-friendly, ammonia-free and non-irritating option that promises to deliver color evenly and finely without the mess of traditional dyeing methods. Available in three versatile shades—Black, Dark Brown, and Light Brown—it caters to various hair types and textures, making it accessible to a wider audience.

Recognizing Innovation in the Beauty Industry

The Product of the Year initiative has been a leader in recognizing product innovation for over 30 years, having established its authority across 40 countries. This award serves as a beacon for consumers, guiding them to the best new products on the market by highlighting those that demonstrate exceptional functionality, design, packaging, or ingredient quality. Schwarzkopf®'s award-winning products, therefore, not only signify quality but also reflect the rapid evolution of beauty products on the shelves.

In words of Mike Nolan, Global CEO of Product of the Year Management: "In a highly crowded and dynamic marketplace, Product of the Year plays a crucial role in linking consumers with the latest innovative products across various industries, including food, beverage, and personal care."

The unveiling of the winners was celebrated at the annual Product of the Year Awards Event in New York City, hosted by Saturday Night Live alums Rachel Dratch and Alex Moffat. The event captured the vibrancy of the moment, celebrating innovation and top-quality products in a fun-filled atmosphere.

For Schwarzkopf®, the honors come at a time when the brand is committed to continuous research and development. Christopher McClement, Senior Vice President of Marketing at Henkel Consumer Brands USA, expressed pride in this achievement. He stated, "Our new range of Keratin Root products is a testament to our dedication to elevating hair care, making them not just reliable options but also innovative solutions that consumers are sure to love."

Available now for consumers, these products are showcased in a shoppable article on People Online, created in partnership with Dotdash Meredith—the largest digital and print publisher in America. More details regarding the 2025 Product of the Year Winners and the opportunity to win select products can be found on productoftheyearusa.com.

A Customer-Centric Approach

With the overwhelming number of beauty products on the market, discerning consumers often experience difficulty selecting the right products. The Product of the Year logo serves as a reliable guide, allowing consumers to identify superior products amid a sea of options. This recognition will undoubtedly strengthen Schwarzkopf®'s brand image and market position as a provider of quality, innovative hair care solutions.

As Schwarzkopf® continues to evolve, following consumer needs and preferences, both the company and its newest offerings are poised for an exciting future in the beauty realm.