#Japan #Chiyoda #BtoB Marketing #Enfactory #AiKAGI

Why Do BtoB Marketing Organizations Stumble in Revenue Contribution?

BtoB marketing organizations often find themselves struggling to demonstrate their contribution to overall revenue, despite executing numerous strategies and measuring KPIs. A seminar hosted by Enfactory promises to address this challenge on September 8, 2026.

Seminar Overview

The event, titled "Why Do BtoB Marketing Organizations Stumble in Revenue Contribution? — Reconnecting Strategy, Execution, and Sales for a Results-Oriented Marketing Framework," will explore the disconnection that exists between strategies and measurable outcomes. Participants will learn how to align their marketing strategies with practical actions, ensuring that revenues reflect their efforts.

Common Challenges Faced

Many marketing departments experience the frustration of being active in strategy execution yet failing to see the corresponding revenue growth. Common issues include:

• - Strategies that do not translate into actionable steps for teams on the ground.
• - Marketing actions that yield positive results in isolation but do not improve overall sales performance.
• - Misalignment between marketing and sales KPIs, leading to ineffective collaboration.

The seminar will breakdown these issues, emphasizing that effective revenue creation is not merely about the skills of individual marketers but about how the entire organization is structured and connected.

The Role of AI and Organizational Design

As AI continues to standardize individual execution skills, the key differentiator in achieving meaningful results lies in the organizational design that connects all departments. The event will reveal where disconnects occur and how to develop a continuous execution framework that aligns marketing and sales.

Experts and Insights

Attendees can expect insights from industry experts:
1. Shouhei Tomioka, CEO of AiKAGI, will share his experience and highlight practical frameworks that enhance marketing management.
2. Masashi Iga, from Macromill, will discuss recent trends identified in research regarding successful marketing vs. failed initiatives, focusing on KPIs, AI utilization, and sales collaboration.
3. Noriaki Shirai from Kairos Marketing will explain how well-defined channel-specific MQL designs improve ongoing marketing efforts.
4. Yu Komiyama from Enfactory will illustrate the necessary frameworks for consistently advancing marketing initiatives.

Each of these sessions will equip participants with insights to transform their marketing organizations into effective revenue contributors.

Recommended For

This seminar is ideal for:

• - BtoB marketing leaders and managers seeking to showcase their influence on sales.
• - Professionals executing marketing strategies but wanting to enhance their impact on revenue.
• - Organizations aiming to align strategic goals with practical actions.
• - Teams looking to redefine KPIs and MQL standards to facilitate better marketing and sales collaboration.
• - Professionals interested in the future structure of marketing organizations, especially with regard to AI integration.

Event Details

• - Date: September 8, 2026
• - Time: 12:00 PM to 1:30 PM
• - Cost: Free
• - Location: Zoom Webinar (Access details will be provided to registrants)

By attending this seminar, participants will gain valuable strategies and insights needed to create a marketing organization that directly contributes to increased sales. Don't miss this opportunity to reshape your approach to BtoB marketing in the dynamic landscape of today’s business world.

For registration and more details, please visit Enfactory Event Registration.

Conclusion

In a rapidly evolving marketplace, understanding the essentials of a high-performing BtoB marketing organization is crucial. This seminar aims to provide practical insights to help companies refine their strategies for tangible revenue contributions.