Squad Beyond's New Tool Tackles Advertising Fraud in Japan

Tackling Advertising Fraud in Japan: Squad Beyond's New Initiative

In August 2025, a significant report by Squad Inc. highlighted alarming losses due to advertising fraud in Japan. Companies investing heavily in digital advertising are losing upwards of 3 million yen per month, driven largely by fraudulent clicks and bot activity.

Squad Inc., headquartered in Minato, Tokyo, has launched a groundbreaking service named ‘Waste Ad Stop’ (patent pending), which aims to minimize expenses attributed to illicit clicking and clicks that do not lead to conversions. This innovative service has garnered outstanding feedback from numerous large companies, showcasing its critical role in addressing a pressing issue in the marketing landscape.

The Scope of the Problem

In their latest report, Squad Beyond analyzed extensive access data to estimate the impact of ad fraud on various businesses. Incorporating contributions from client partners, the company found that major corporations incur substantial losses due to wasted advertising budgets. Some examples include:

- Company E: Allocating over 5 million yen monthly to SmartNews ads, with a loss of approximately 990,000 yen attributed to fraudulent clicks.
- Company C: Spending 1 million yen on TikTok ads, with about 140,000 yen consumed by bot clicks.
- Company A: On LINE ads, about 6.17% of clicks were likely illegitimate, causing significant costs.
- Company F: Identified losses of over 2.4 million yen from duplicate clicks on TikTok alone, with potential total losses exceeding 3 million yen across platforms.
- Company D: With a budget of around 5 million yen on Meta ads, possible losses could grow to 550,000 yen.
- Company G: Anticipating 1 million yen in monthly LINE ad spending but experiencing roughly 122,000 yen in lost revenue due to fraudulent clicks.

These figures represent a glaring concern that cannot be overlooked easily, as they illustrate that multiple organizations experience wasteful spending ranging from 8.5% to 53% of their advertising budget solely due to fraudulent activities. Such losses impede the overall efficiency of marketing initiatives and hinder business growth, emphasizing the urgent need for a solution like ‘Waste Ad Stop’.

A Call to Action

Masuda Jun, head of marketing and sales at Squad, stressed the necessity for senior management to address the issue of ad fraud directly, remarking, “The results of this survey demonstrate that confronting ad fraud is not solely a matter for experts; it has become a vital concern for corporate leaders.” The company advocates for immediate action, encouraging firms to acknowledge the elusive waste in their advertising spend and take steps to mitigate these losses.

The introduction of this service is particularly timely given the broader context of the advertising landscape, where such issues have historically gone underestimated. For many organizations, understanding the reality of ad fraud reflects not merely extravagant spending but a dangerous exposure to malicious attacks that threatens overall business viability.

The 'Waste Ad Stop' Solution

At its core, ‘Waste Ad Stop’ is designed to identify and eliminate non-converting clicks and the manipulative practices of ad fraudsters. Priced competitively at a flat rate of 50,000 yen per month, this service is especially beneficial for larger corporations that may experience exponentially greater losses. In contrast to other services that typically depend on usage fees, Squad's approach prioritizes resolving the problem of wasted spend effectively and efficiently.

An impressive 90% of clients make quick decisions to implement the service because they recognize the potential for substantial savings and improved marketing efficiency. Case studies reveal that clients can prevent hefty losses by stopping fraudulent clicks tracked through their advertising metrics.

Looking Ahead

Digital advertising remains a lifeline for business growth, and the repercussions of ignoring fraudulent activities as part of the advertising ecosystem can manifest as detrimental to a company's future health. As Squad aims to become a leader in the industry, the ‘Waste Ad Stop’ service stands as a vibrant example of proactive problem-solving.

Although the challenge appears daunting, companies must now question whether they are willing to address these preventable losses. Will they choose to continue overlooking this hidden waste, or will they decide to invest in their future by optimizing their ad performance and removing obstacles to growth?

For those ready to take action, Squad invites inquiries into implementing the ‘Waste Ad Stop’ service to benefit from better advertising management today.

About Squad Beyond

Squad Beyond operates under Squad Inc., a comprehensive digital marketing platform that offers an all-in-one solution for planning, distribution, and analysis of digital advertising. Since its launch, it has expanded to support businesses across various sectors, helping them navigate the complexities of advertising and achieve measurable results.

For further information, please visit Squad Inc. or reach out through their contact forms.