#Japan #Tokyo #FUNDINNO #Lushtree #O+see

Unprecedented Success in the D2C Market

In an unexpected yet thrilling intersection of otaku culture and haircare, Lushtree has established itself as a leading D2C brand within this niche, recently announcing a remarkable achievement of surpassing 100 million yen in annual revenue. The Tokyo-based company, which owns and operates uniquely themed beauty salons, is now pushing the boundaries further by pursuing funds through crowdfunding on the platform FUNDINNO.

Opening Day Success of Crowdfunding

The project launched on FUNDINNO gathered a staggering 30% of its funding target on the very first day, attracting significant attention from investors and enthusiasts alike. This funding initiative aims to strengthen its character collaboration haircare brand, engaging in a successful precedent in the market pioneered by brands like I-ne with their popular BOTANIST products. This successful initiation illustrates a growing acknowledgment of the potential in the haircare D2C market, especially when combined with popular culture elements.

Growth Through Otaku Cultural Integration

The beauty salon OFF-KAi!!, managed by Lushtree and located in Akihabara and Ikebukuro, has seen exponential growth, boasting over 11,000 registered members. Designed specifically for anime, game, and manga enthusiasts, the salon has thrived even amid the struggles brought on by the pandemic. Its unique atmosphere and services have created a loyal clientele, positioning the salon for continued growth, with projections showing a revenue of 100 million yen by the fiscal year 2024.

Introducing Character Collaboration Haircare

This latest fundraising effort is aimed at further expanding its premium haircare series, O+see, which promises an experience that merges fandom with practical use, epitomized by the idea of “washing your hair alongside your favorite character.” The intention behind this series is to create a position in the market as “luxury haircare” within a D2C framework, thereby enhancing emotional consumerism through aspects such as scent and fandom activities.

Details of the Crowdfunding Initiative

• - Platform: FUNDINNO
• - Funding Type: Equity-based crowdfunding (All-or-nothing model)
• - Target Amount: 13 million yen
• - Maximum Amount: 60 million yen
• - Fundraising Period: June 22, 2025 - July 7, 2025
• - Project URL: FUNDINNO Project

Future Outlook: Creating a Society Driven by Passion

Lushtree aspires to create a societal framework where passion is a driving force. Through its emotion-driven D2C model rooted in otaku culture, the company aims to evolve into a brand that transforms the everyday lives of its target demographic. Plans for future growth include not only new product launches but also potential collaborations with international markets and IP holders, thus broadening its scale and reach.

For inquiries or media coverage related to this story, please contact:
Press Contact
Lushtree
Email: [email protected]
Phone: 03-6206-9446

Visit our website at Lushtree.